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Adobe AD0-E406 Exam - Topic 2 Question 81 Discussion

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.What can be concluded for the test?
B) The test needs to be repeated with a different Experience B.
A) Experience B is the winner at just 0.6%.
C) The test needs more time to reach a conclusion.

Adobe AD0-E406 Exam - Topic 2 Question 81 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 81
Topic #: 2
[All AD0-E406 Questions]

An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.

What can be concluded for the test?

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Suggested Answer: B

by Nicolette at Apr 07, 2025, 12:58 PM

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Sheridan
9 months ago
I think they should try a different Experience B.
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Arminda
9 months ago
Wait, 96% confidence but such a small lift? Sounds off.
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Lamar
9 months ago
More time won't change that tiny lift, just repeat the test!
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Gertude
10 months ago
Totally agree, that's not enough to call it a win.
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Skye
10 months ago
0.6% lift isn't really significant.
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Melodie
10 months ago
Could it be that we need to let the test run longer? I feel like I've seen questions where time was a factor in the results.
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Audrie
10 months ago
I think the test duration might not be the issue since it's already been running long enough, but I'm uncertain if we should just accept the small lift.
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Adolph
10 months ago
I remember a practice question where a small lift led to a recommendation to test a different variant. That seems relevant here.
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Nieves
11 months ago
I'm not sure if a 0.6% lift is significant enough to declare Experience B a winner, even with a 96% confidence level.
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Jaleesa
11 months ago
Interesting scenario. With the high confidence level, I wouldn't be too quick to dismiss the 0.6% lift. But given the extended runtime, I agree we should let the test continue to see if the lift improves before making a call.
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Chu
11 months ago
Okay, let's think this through. High traffic, 96% confidence, but tiny lift. I'd say the test needs more time to reach a solid conclusion. Rushing to end it now could lead to the wrong decision.
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Ramonita
11 months ago
I'm a bit confused here. If the test has been running longer than the estimated duration, shouldn't we have a clearer picture by now? The small lift makes me think we need to try a different Experience B.
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Pamella
11 months ago
Hmm, this is a tricky one. With a 96% confidence level, I'd be hesitant to call Experience B the winner with such a small lift of just 0.6%. Might need to let the test run a bit longer to see if the lift increases.
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India
1 year ago
That 0.6% lift is about as exciting as watching paint dry. Might as well toss a coin and call it a day.
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Willis
1 year ago
C) The test needs more time to reach a conclusion.
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Dwight
1 year ago
B) The test needs to be repeated with a different Experience B.
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Martina
1 year ago
A) Experience B is the winner at just 0.6%.
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Dong
1 year ago
Ah, the old 'small but mighty' approach, eh? I'll pass on that one. Time to try a different Experience B and start over.
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Jessenia
1 year ago
B) The test needs to be repeated with a different Experience B.
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Kati
1 year ago
A) Experience B is the winner at just 0.6%.
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Lazaro
1 year ago
Hmm, 0.6% is pretty small. I think the test needs more time to see if that lift grows. Patience is key here.
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Ling
1 year ago
I agree, patience is important in these situations.
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Filiberto
1 year ago
C) The test needs more time to reach a conclusion.
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Karima
1 year ago
A) Experience B is the winner at just 0.6%.
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Dianne
1 year ago
But maybe we just need more time for the test to reach a conclusive result.
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Dominque
1 year ago
With a 0.6% lift, I'd say Experience B is hardly a winner. We need a much bigger impact to call it a day.
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Annice
1 year ago
B) The test needs to be repeated with a different Experience B.
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King
1 year ago
A) Experience B is the winner at just 0.6%.
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Ressie
1 year ago
I agree, the small lift for Experience B suggests it may not be the best option.
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Glory
1 year ago
I think we should repeat the test with a different Experience B.
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