Adobe AD0-E406 Exam - Topic 2 Question 12 Discussion

Actual exam question for Adobe's AD0-E406 exam

Question #: 12
Topic #: 2

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

AFind a metric that is impacted positively by the change, and make this the primary metric.

BSegment the results by new and returning visitors, and compare their usage.

CAlter the traffic distribution to reduce the volume of traffic to the underperforming experience.

Show Suggested Answer

Suggested Answer: A

by Pamella at May 07, 2022, 10:29 PM

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Joanne

3 months ago

Not sure if changing traffic distribution will help at all.

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Rikki

3 months ago

Definitely need to segment by new vs returning visitors!

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Tayna

3 months ago

Wait, is the novelty effect really that impactful?

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Jenise

4 months ago

I disagree, A could skew the results too much.

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Luisa

4 months ago

B seems like the best option to understand the novelty effect.

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Malissa

4 months ago

Reducing the traffic to the underperforming experience seems like an odd approach. Wouldn't we want to understand what's causing the issue first before making changes like that? I'd start with the segmentation idea.

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Chaya

4 months ago

Segmenting by new and returning visitors is definitely the way to go here. That will help us understand if the underperformance is being driven by the novelty wearing off over time. Solid strategy.

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Erinn

4 months ago

I'm a bit confused on this one. Is the goal to find a metric that shows a positive impact, or to determine if the change is just a novelty effect? I'm not sure which approach would be best.

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Denna

5 months ago

Okay, I think I get it. We need to see if the new filtering feature is only impacting new visitors, which could indicate a novelty effect. Segmenting the data is a smart move.

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Merri

5 months ago

Hmm, this seems like a tricky one. I'd probably start by looking at the segmentation of new vs. returning visitors, that seems like the most direct way to check for a novelty effect.

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Xuan

5 months ago

I'm not entirely sure about this one. The question is a bit vague on the specifics of what we need to do. I'll have to read it carefully and think it through.

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Leontine

5 months ago

Hmm, I'm a bit unsure about this one. The formula seems familiar, but I want to make sure I understand it fully before selecting an answer.

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Patrick

5 months ago

This is a great opportunity to apply my knowledge of lipid-lowering therapies. I feel confident I can analyze the information provided and select the best pharmacological agent for this patient.

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Tori

5 months ago

I looked at a similar question before, and it mentioned that users can have multiple buckets, so option A could be misleading.

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