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Adobe AD0-E406 Exam - Topic 7 Question 100 Discussion

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.What advice should be given to the manage! about ending the test at this point?
A) Let the test run because there is sufficient evidence that there is a difference in conversion
B) Let the test run because there is weak evidence that there is a difference rates.
C) Stop the test because there is a strong evidence that there is a difference m conversion

Adobe AD0-E406 Exam - Topic 7 Question 100 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 100
Topic #: 7
[All AD0-E406 Questions]

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

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Suggested Answer: A

by Kris at Jun 27, 2026, 05:01 AM

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King
10 hours ago
I feel like we discussed the importance of statistical significance, and 87% might not be considered strong enough to confidently stop the test.
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Adolph
6 days ago
If I recall correctly, a 4.2% lift is promising, but I’m not sure if it’s strong enough to justify stopping the test now.
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Clement
11 days ago
I think we practiced a question where stopping a test too early could lead to misleading results. Maybe we should let it run longer?
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Lilli
16 days ago
I remember studying that a confidence level of 87% is decent, but it might not be enough to make a solid decision.
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