Adobe AD0-E406 Exam - Topic 3 Question 94 Discussion

Actual exam question for Adobe's AD0-E406 exam

Question #: 94
Topic #: 3

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

AThe CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

BThe CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

CThe test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

Show Suggested Answer

Suggested Answer: A

by Marla at Apr 05, 2026, 04:56 AM

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Anjelica

I feel like relying solely on CTR is risky, especially if it doesn't show the full picture of revenue impact.

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Harrison

5 days ago

I practiced a similar question where we talked about seasonality affecting metrics, so option B could be relevant too.

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Rikki

10 days ago

I'm a bit unsure, but I think CTR can be misleading if it doesn't translate to revenue.

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Trevor

15 days ago

I remember discussing how CTR might not reflect actual sales, so I think option C makes sense.

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