Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location US
Mob_nav_barsMENU

Adobe AD0-E406 Exam - Topic 3 Question 94 Discussion

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.In this scenario. what is the problem with using CTR as the only success metric?
A) The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
B) The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
C) The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

Adobe AD0-E406 Exam - Topic 3 Question 94 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 94
Topic #: 3
[All AD0-E406 Questions]

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Marla at Apr 05, 2026, 04:56 AM

Limited Time Offer

25%

Off

Get Premium AD0-E406 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

0/2000 characters
Submit Cancel
Arlette
1 month ago
Totally agree, revenue matters more!
upvoted 0 times
...
Ligia
1 month ago
CTR doesn't show actual sales, just clicks.
upvoted 0 times
...
Anjelica
2 months ago
I feel like relying solely on CTR is risky, especially if it doesn't show the full picture of revenue impact.
upvoted 0 times
...
Harrison
2 months ago
I practiced a similar question where we talked about seasonality affecting metrics, so option B could be relevant too.
upvoted 0 times
...
Rikki
2 months ago
I'm a bit unsure, but I think CTR can be misleading if it doesn't translate to revenue.
upvoted 0 times
...
Trevor
3 months ago
I remember discussing how CTR might not reflect actual sales, so I think option C makes sense.
upvoted 0 times
...

Save Cancel