An Adobe Campaign business practitioner has been checking the delivery report of all the deliveries sent from Adobe Campaign one year ago from current date, but the data shown in the report is zero for all the deliveries.
What is a possible reason for this?
The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report isDistinct opens for the population reached. Therefore, option B is the correct answer.
The other options are:
Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.
Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.
Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.
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