In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?
The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report isDistinct opens for the population reached. Therefore, option B is the correct answer.
The other options are:
Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.
Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.
Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.
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