I'm leaning towards tracking logs, but I want to make sure I'm not missing something. Delivery logs could also be useful, but I think tracking is the best option.
Hmm, I'm a bit unsure on this one. Tracking logs could work, but maybe exclusion logs would also be relevant to see who was excluded from the campaign?
I think the key here is to focus on identifying responders, so I'd go with tracking logs to see who actually engaged with the campaign across channels.
I'm a bit confused here. Should we be updating all the application layers associated with the existing OS Layer, or creating new templates altogether? I'm not sure which approach would be more efficient.
Luke
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