I feel like the Exclusion activity is more about managing who gets contacted, so maybe it’s about obtaining an accurate population count before Delivery?
I've got it! The two uses of an Exclusion activity are to present exclusive offers in an upsell campaign and to suppress recipients on a prior contact list. I'm feeling good about this one.
I'm a bit confused about the other use. Is it to obtain an accurate population count before Delivery? Or to prioritize contacts with the campaign target? I'll have to think about that one.
Marvel
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