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Adobe Exam AD0-E307 Topic 2 Question 56 Discussion

Actual exam question for Adobe's AD0-E307 exam
Question #: 56
Topic #: 2
[All AD0-E307 Questions]

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

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Suggested Answer: B

by Lili at Mar 23, 2025, 05:40 AM

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Junita
3 months ago
Gotta love these A/B test questions - it's like a Choose Your Own Adventure, but with more spreadsheets and less fun!
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Angella
2 months ago
B) Lowest unsubscribe rate
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Olive
2 months ago
C) Highest open rate
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Stephaine
2 months ago
A) Highest Click through rate
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Naomi
3 months ago
Lowest activity rate? What is this, a participation trophy? I want to know which theme is lighting a fire under my audience's, well, you know...
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Isabelle
2 months ago
C: Lowest unsubscribe rate
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Jade
2 months ago
B: Highest Click through rate
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Ernie
2 months ago
A: Highest open rate
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Leontine
3 months ago
Highest click-through rate, for sure! That's the whole point of an A/B test - to see which promotion gets people to actually take action. I'm not interested in just opening emails, I want conversions!
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Dorethea
2 months ago
Kaitlyn: Exactly, we want to see which promotion is actually getting people to engage.
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Kaitlyn
2 months ago
User 2: Definitely, that's the metric that shows which promotion is driving action.
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Barbra
3 months ago
User 1: I agree, highest click-through rate is key for measuring success.
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Sage
4 months ago
Lowest unsubscribe rate? That's a bit sneaky, isn't it? I'd rather see my audience genuinely engaged than just stuck around because they can't be bothered to unsubscribe.
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Dan
2 months ago
B: I agree, it shows that people are interested in the content of the email.
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Antione
3 months ago
A: I think the highest open rate would indicate the winning promotion theme.
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Rupert
4 months ago
I think the lowest unsubscribe rate is the most important metric to determine the winning promotion theme.
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Casandra
4 months ago
I disagree, I believe it's the highest click through rate that indicates the winning promotion theme.
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Maddie
4 months ago
Hmm, the highest open rate would be the best indicator for the winning promotion theme. I mean, who cares about clicks if no one's even opening the emails, right?
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Lea
3 months ago
That's a good point, the open rate does give a clear indication of the theme's effectiveness.
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Mariko
3 months ago
True, but if no one is opening the emails in the first place, the click-through rate won't matter.
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Felix
3 months ago
But don't you think the click-through rate is also important to see how engaging the content is?
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Toshia
3 months ago
I agree, the open rate is crucial to determine the success of the promotion theme.
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Odette
4 months ago
I think the winning promotion theme is indicated by the highest open rate.
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