Adobe Exam AD0-E307 Topic 2 Question 56 Discussion

Actual exam question for Adobe's AD0-E307 exam

Question #: 56
Topic #: 2

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

AHighest Click through rate

BLowest unsubscribe rate

CHighest open rate

DLowest activity rate

Show Suggested Answer

Suggested Answer: B

by Lili at Mar 23, 2025, 05:40 AM

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Sage

1 days ago

Lowest unsubscribe rate? That's a bit sneaky, isn't it? I'd rather see my audience genuinely engaged than just stuck around because they can't be bothered to unsubscribe.

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Rupert

7 days ago

I think the lowest unsubscribe rate is the most important metric to determine the winning promotion theme.

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Casandra

8 days ago

I disagree, I believe it's the highest click through rate that indicates the winning promotion theme.

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Maddie

9 days ago

Hmm, the highest open rate would be the best indicator for the winning promotion theme. I mean, who cares about clicks if no one's even opening the emails, right?

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Odette

15 days ago

I think the winning promotion theme is indicated by the highest open rate.

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