Adobe Exam AD0-E208 Topic 4 Question 50 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 50
Topic #: 4

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

AThe Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

BThe Marketing Channel processing rule is using a different query string parameter.

CThe variables in the tracking code are not following a consistent taxonomy.

Show Suggested Answer

Suggested Answer: B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

by Carmela at Jul 09, 2025, 09:32 PM

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Dianne

7 days ago

I agree with Bulah, the tracking codes seem to be using different parameters.

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Felix

13 days ago

Ah, the old 'summer2019' campaign issue. Classic case of inconsistent taxonomy. I bet the media agency just threw those tracking codes together without a second thought. Option C all the way, my friends.

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Amira

15 days ago

The display campaign data is definitely not making it to Adobe Analytics, and the processing rule looks like it's set up properly. Gotta be an issue with the tracking codes, so I'm going with option C.

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Yen

1 days ago

I agree, the tracking codes seem to be the issue. Option C makes sense.

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Raul

19 days ago

Hmm, the issue seems to be with the tracking codes not aligning with the Marketing Channel processing rule. I'd say option B is the correct answer here.

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Anglea

2 days ago

I agree, the tracking codes should align with the processing rule.

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Bulah

20 days ago

I think the issue might be with the query string parameter.

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