Adobe AD0-E208 Exam - Topic 2 Question 54 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 54
Topic #: 2

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

AThe Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

BThe Marketing Channel processing rule is using a different query string parameter.

CThe variables in the tracking code are not following a consistent taxonomy.

Show Suggested Answer

Suggested Answer: B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

by Mabel at Oct 29, 2025, 07:34 PM

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Jess

1 day ago

I lean towards B.

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Lorita

6 days ago

The rule might not recognize summer2019.

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Misty

12 days ago

Why A?

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Lorita

17 days ago

I think it's option A.

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Mi

22 days ago

Consistent taxonomy is key, but I lean towards B too.

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Domingo

27 days ago

Wait, are we sure it's not just a tracking error?

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Mari

1 month ago

I think it's A, the rule isn't set up right.

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Rueben

1 month ago

I bet the marketing team is pulling their hair out trying to figure this one out!

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Mattie

1 month ago

A) The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

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Norah

2 months ago

Looks like the media agency needs to get their act together with those tracking codes!

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Carmela

2 months ago

I’m a bit confused about the summer2019 campaign part. Could it be that the processing rule just doesn’t recognize that campaign? Maybe option A?

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Phung

2 months ago

I think we practiced a question similar to this, and it was about the query string parameters. So, I lean towards option B as well.

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Janella

2 months ago

C) The variables in the tracking code are not following a consistent taxonomy.

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Ardella

2 months ago

B) The Marketing Channel processing rule is using a different query string parameter.

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Verdell

2 months ago

Totally agree, it's probably B.

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Bonita

3 months ago

Looks like the query string parameter is off.

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Reiko

3 months ago

I'm not entirely sure, but I feel like the taxonomy consistency could be a problem too. It seems like the codes are all over the place.

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Shanice

3 months ago

I remember we discussed how important it is for the tracking codes to match the processing rules. I think option B might be the issue here.

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Lawanda

4 months ago

I'm pretty confident that the issue here is the inconsistent taxonomy in the tracking codes. The processing rule seems to be set up correctly, but the different naming conventions in the codes are causing the data to not be credited to the Display channel. Option C is the way to go.

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Carma

4 months ago

Okay, let me think this through. The processing rule is looking for the "cid" parameter, and the tracking codes all have that, but they're using different naming conventions. So I think the issue is that the variables in the tracking code aren't following a consistent taxonomy, which would mean option C is the correct answer.

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Jessenia

4 months ago

Hmm, the processing rule looks like it's set up to capture the "cid" parameter, but the tracking codes are using different naming conventions. I'd guess the issue is with the inconsistent taxonomy, so option C might be the right answer.

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Shawnda

4 months ago

I'm a bit confused by this question. The tracking codes seem to be using different parameters, so I'm not sure if the issue is with the processing rule or the inconsistent taxonomy.

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Deeann

3 months ago

Could it be both?

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