Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?
A valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments is that on average, Purchasers view 81 % more videos than Non-Purchasers. This means that the average Video Views per Visitor for Purchasers is 81 % higher than that for Non-Purchasers. Video Views/Visitors is not the most statistically significant difference between the two segments, as it has a low confidence level of 68 %. Purchasers are not 81 % more likely to complete a Video View than Non-Purchasers, as this would imply a probability or conversion rate, not an average.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en#interpreting-segment-comparison-results
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