Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions
Mail Us support@pass4success.com
Location US
Mob_nav_barsMENU

Adobe AD0-E208 Exam - Topic 9 Question 64 Discussion

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.Here are some example tracking codes provided by the media agency:?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019The Marketing Channel Processing Rule for the Display channel is configured as follows:What is causing the loss of data in Adobe Analytics?
B) The Marketing Channel processing rule is using a different query string parameter.
A) The Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.
C) The variables in the tracking code are not following a consistent taxonomy.

Adobe AD0-E208 Exam - Topic 9 Question 64 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 64
Topic #: 9
[All AD0-E208 Questions]

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

Show Suggested Answer Hide Answer
Suggested Answer: B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules


by Flo at Jun 17, 2026, 08:04 AM

Limited Time Offer

25%

Off

Get Premium AD0-E208 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

0/2000 characters
Submit Cancel
Staci
8 hours ago
I’m confused about the query string parameters. If they’re not set up correctly, wouldn’t that definitely cause issues? That makes option B sound plausible.
upvoted 0 times
...
Hoa
6 days ago
I feel like we practiced a question similar to this, and it was about the setup of the processing rules. Could it be that they just didn’t include the right campaign?
upvoted 0 times
...
Sherron
11 days ago
I’m not entirely sure, but I think if the tracking codes don’t follow a consistent taxonomy, it could lead to data loss too. That might be option C?
upvoted 0 times
...
Cortney
16 days ago
I remember we discussed how important it is for the processing rules to match the query string parameters exactly. So, option B seems likely.
upvoted 0 times
...

Save Cancel