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Adobe AD0-E208 Exam - Topic 1 Question 11 Discussion

Consider the following eVar settings:eVar #: 3Name: Model NameAllocation: Most Recent (Last)Expire After: VisitType: Text StringStatus: EnabledAn automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".What is causing this issue?
B) The visits began on a page where eVar3 was not set.
A) eVar3 is never set due to a tagging error in the page code.
C) There are too many unique values in eVar3.

Adobe AD0-E208 Exam - Topic 1 Question 11 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 11
Topic #: 1
[All AD0-E208 Questions]

Consider the following eVar settings:

eVar #: 3

Name: Model Name

Allocation: Most Recent (Last)

Expire After: Visit

Type: Text String

Status: Enabled

An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".

What is causing this issue?

Show Suggested Answer Hide Answer
Suggested Answer: B

The reason why the report shows a significant number of visits with a Model Name of ''Unspecified'' is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as ''Unspecified'' in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration


by Catarina at Oct 02, 2023, 01:24 PM

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Chaya
10 months ago
I disagree, it’s probably just a page issue, not a coding error.
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Emerson
10 months ago
Wait, "Unspecified"? That seems odd!
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Walker
10 months ago
Definitely a coding issue, can't be too many unique values.
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Jamal
11 months ago
I think it's just visits from pages without the eVar set.
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Jamika
11 months ago
Sounds like a tagging error to me.
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Cecil
11 months ago
I feel like the visits could start on a page without the eVar set, which would lead to "Unspecified" values. So, option B makes sense to me.
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Tamera
11 months ago
I think option C is unlikely because it mentions too many unique values, but I don't recall that being a common issue with eVars.
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Freeman
11 months ago
I'm not entirely sure, but I feel like we practiced a question where a similar issue was caused by a tagging error. That could be option A, right?
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Elliot
11 months ago
I remember we discussed how eVars can sometimes show "Unspecified" if they're not set on certain pages. I think it might be related to option B.
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Jamal
11 months ago
This is a tricky one. I'm not sure if the problem is with the eVar settings, the tagging, or something else. I'll need to review the details carefully and think through the possible causes.
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Glory
11 months ago
I think the key here is to understand how the eVar is being used and where the data is coming from. The settings look right, so the issue is likely in the page tagging or the logic for setting the eVar value.
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Daniela
11 months ago
Hmm, I'm a bit confused about the different eVar settings and how they might be causing the "Unspecified" values. I'll need to think through this carefully.
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Dahlia
11 months ago
This seems like a straightforward question about eVar data quality. I'm pretty confident I can figure this out.
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Ilene
11 months ago
Okay, let's see. The eVar is set to "Most Recent (Last)" allocation, so the value should be captured on the last page the visitor viewed. The "Unspecified" values suggest the eVar is not being set properly somewhere.
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Glory
12 months ago
This seems like a straightforward question about property boundaries. I'll carefully read through the options and think about which one best fits the context provided.
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Margery
12 months ago
Hmm, I'm a bit unsure about this one. Let me think through the options carefully and try to remember the main reasons for job analysis.
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Rene
12 months ago
This question seems to be testing my knowledge of BGP and how the "remove-private" command works. I'll need to think through the implications of that command and how it might impact the AS-Path.
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Virgie
12 months ago
The Computer Fraud and Abuse Act sounds like it could be the right answer, since it's focused on protecting against cyber threats. I'll double-check the details of that law to make sure it matches the question.
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