Adobe AD0-E207 Exam - Topic 3 Question 18 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 18
Topic #: 3

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

A* Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing

B* Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days

C* Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing

D* Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit

Show Suggested Answer

Suggested Answer: D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

by Galen at Dec 09, 2024, 06:22 AM

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Nada

3 months ago

Not sure if custom props will give enough insight for conversions.

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Tresa

3 months ago

Totally agree with B, it captures the most relevant data!

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Leoma

3 months ago

Wait, why would we expire the eVar after the visit?

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Serina

4 months ago

I think D is better for immediate session tracking.

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Willetta

4 months ago

Option B seems solid for last touch attribution.

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Daniel

4 months ago

I remember we had a similar question about attribution models. I think option D is interesting because it mentions linear attribution, but I’m not clear on how expiring the eVar after the visit affects the analysis.

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Remedios

4 months ago

I think option A could work too since it talks about enabling pathing, which we learned is important for understanding user journeys. But I’m not sure if props can capture the attribution like eVars can.

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Justine

4 months ago

I feel like option B makes sense because it mentions last touch attribution, which is something we practiced in our case studies. But I’m a bit confused about why they would expire the eVar after 30 days.

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Gail

5 months ago

I remember we discussed the difference between props and eVars in class. I think eVars are better for capturing values over sessions, but I'm not entirely sure about the expiration settings.

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Candida

5 months ago

I'm leaning towards option C. Capturing the news section value in a custom prop and enabling display of participation metrics sounds like it would give the most comprehensive view of how each section contributes to conversions.

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Ilene

5 months ago

The key here is to assign the news section value to a custom prop or eVar and then leverage the appropriate attribution model. Option D with linear attribution seems like it could work, but I'm not sure about expiring the eVar after the visit.

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Meghann

5 months ago

I'm a bit confused by the different attribution models mentioned in the options. I'll need to review the details of last touch, linear, and participation metrics to decide which one best fits the business requirements.

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Margo

5 months ago

This question seems straightforward. I think option A is the best solution since it allows capturing the news section value and enables list support and pathing to analyze the contribution of each section.

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Irene

1 year ago

I believe expiring the eVar after 30 days is necessary to ensure accurate data for recent conversions.

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Candra

1 year ago

I agree with Charlena. Option B is the way to go. Capturing the news section value and using last touch attribution is a straightforward and effective solution.

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Kimberlie

1 year ago

Yes, option B seems like the most efficient solution for assigning attribution to news sections and analyzing their impact on conversions.

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Sheron

1 year ago

I agree, it's important to capture the news section value accurately. Last touch attribution will help analyze the contribution of each news section.

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Gaynell

1 year ago

I think option B is the best choice. Capturing the news section value with a custom eVar and using last touch attribution makes sense.

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Vilma

1 year ago

But what about expiring the eVar after 30 days? Wouldn't that limit the analysis?

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Jesusita

1 year ago

I agree, assigning a custom eVar and enabling last touch attribution makes sense.

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Colette

1 year ago

Haha, imagine if they chose option C and tried to display participation metrics for news sections. That would be like tracking the number of times someone read the headline but didn't click on the article!

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Rueben

1 year ago

D: Option B with last touch attribution and expiring the eVar after 30 days seems like a good choice for understanding conversions.

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Joesph

1 year ago

C: Definitely, tracking participation metrics for news sections might not be very helpful.

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Rosenda

1 year ago

B: Yeah, I agree. Option D seems more suitable for analyzing the contribution of news sections.

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Serita

1 year ago

A: Option C sounds interesting, but I think it might not give the best insights.

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Katie

1 year ago

I think option B is the best solution.

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Hassie

1 year ago

Option A seems like a good choice too. Assigning a custom prop and enabling pathing could provide valuable insights into the user's engagement with the news sections.

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Maurine

1 year ago

I'm not sure about option B. Expiring the eVar after 30 days might not be long enough to capture the full impact of the news sections on conversions. I would go with option D and use linear attribution to get a more comprehensive view.

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Jules

1 year ago

Agreed, it's important to consider the full journey and not just the most recent touchpoint.

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Sunny

1 year ago

Linear attribution with option D would definitely give a more comprehensive view over time.

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Erick

1 year ago

That's true, but I believe option D would provide a more accurate representation of the overall impact of news sections on conversions.

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Glory

1 year ago

I think option B could still work if we want to focus on the most recent engagement with news sections.

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Charlena

1 year ago

I think option B is the best solution. Assigning a custom eVar to capture the news section value and enabling last touch attribution will give the company the insights they need to understand the contribution of each news section.

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