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Adobe AD0-E207 Exam - Topic 1 Question 17 Discussion

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.Which are two examples of custom success events on a site? (Choose two.)
A) cart adds and D) form completions
B) internal searches
C) checkouts
E) purchases

Adobe AD0-E207 Exam - Topic 1 Question 17 Discussion

Actual exam question for Adobe's AD0-E207 exam
Question #: 17
Topic #: 1
[All AD0-E207 Questions]

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.

Which are two examples of custom success events on a site? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: A, D

Custom success events in Adobe Analytics are specific to the business goals and can vary widely depending on the site's purpose. Examples of such events typically include actions that are significant indicators of user engagement or progress through a conversion funnel:

Cart Adds: Tracking how often users add items to their cart.

Form Completions: Monitoring the number of users who complete and submit forms on the site.

These are distinct from more generic metrics like purchases or checkouts which are often predefined standard events in many analytics implementations.


by Flo at Nov 18, 2024, 09:03 PM

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Rodrigo
10 months ago
Surprised that form completions count as a custom event!
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Arlette
10 months ago
Wait, are internal searches really a success event? Seems off.
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Twana
10 months ago
I think checkouts should be included too, though.
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Annelle
10 months ago
Totally agree, those are key success events.
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Socorro
10 months ago
Cart adds and form completions are great examples!
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Dustin
11 months ago
I definitely recall form completions being mentioned as a custom success event in our study materials.
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Kendra
11 months ago
I practiced a question similar to this, and I feel like cart adds and checkouts are more standard KPIs, not really custom events.
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Myra
11 months ago
I’m not entirely sure, but I remember something about internal searches being a good indicator of user intent.
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Cecilia
11 months ago
I think custom success events are more specific actions that indicate user engagement, like form completions.
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Sheridan
11 months ago
Based on my experience, custom success events are typically things like video views, content downloads, or other specific user actions that are important for that particular site or business. I'd go with cart adds and form completions for this one.
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Glory
11 months ago
I'm a bit confused by the wording of this question. Are custom success events the same as KPIs? I want to make sure I understand the difference before selecting my answers.
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Eva
11 months ago
Okay, let me think this through. Cart adds and purchases seem like obvious choices for custom success events on an e-commerce site. I'll go with those.
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Providencia
11 months ago
Hmm, I'm not totally sure about this one. I know custom success events are things like form completions or internal searches, but I'm not 100% confident those are the right answers here.
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Vernice
11 months ago
This seems pretty straightforward. Cart adds and checkouts are definitely custom success events I would expect to see on an e-commerce site.
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Ammie
2 years ago
Cart adds and form completions? Pfft, I'm going with 'buy one, get one free' and 'unlimited free shipping' - those are the real custom success events, am I right?
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Tabetha
2 years ago
E) purchases
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Rikki
2 years ago
Those are good examples, but 'buy one, get one free' and 'unlimited free shipping' are more like promotions, not custom success events.
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Chanel
2 years ago
D) form completions
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Monte
2 years ago
A) cart adds
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Alfreda
2 years ago
I believe internal searches and purchases could also be considered custom success events, as they show user intent and conversion.
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Ellsworth
2 years ago
I agree with Lavonna. Cart adds and form completions are actions that indicate user engagement and progress.
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Lavonna
2 years ago
I think cart adds and form completions could be custom success events.
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Kimbery
2 years ago
Cart adds and form completions - those are the obvious choices. Although, I wonder if they'll throw in a trick question like 'all of the above'... You never know with these exams!
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Leonor
2 years ago
I hope they don't throw in a trick question like 'all of the above'.
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Vesta
2 years ago
I agree, they are important for measuring user engagement.
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Alfreda
2 years ago
Yeah, those are common custom success events to track.
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Kelvin
2 years ago
I think cart adds and form completions are good choices.
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Vannessa
2 years ago
Hmm, internal searches? I don't know, that seems a bit too specific. But hey, at least I'm thinking outside the box!
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Berry
2 years ago
I'd go with checkouts and purchases. Those are the key metrics for any e-commerce site, right?
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Ashleigh
2 years ago
Cart adds and form completions - those are definitely custom success events on a site. Nailed it!
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Willard
2 years ago
Definitely, understanding these custom success events can help optimize the site for better performance.
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Felicitas
2 years ago
I agree, tracking those events can provide valuable insights into user behavior.
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Caprice
2 years ago
Yes, those are key actions that indicate user engagement and conversion.
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Vernell
2 years ago
E) purchases
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Milly
2 years ago
Cart adds and form completions are key custom success events to track.
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Dudley
2 years ago
D) form completions
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Aileen
2 years ago
Cart adds and form completions are important custom success events.
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Alesia
2 years ago
A) cart adds
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