Adobe AD0-E207 Exam - Topic 1 Question 17 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 17
Topic #: 1

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.

Which are two examples of custom success events on a site? (Choose two.)

Acart adds

Binternal searches

Ccheckouts

Dform completions

Epurchases

Show Suggested Answer

Suggested Answer: A, D

Custom success events in Adobe Analytics are specific to the business goals and can vary widely depending on the site's purpose. Examples of such events typically include actions that are significant indicators of user engagement or progress through a conversion funnel:

Cart Adds: Tracking how often users add items to their cart.

Form Completions: Monitoring the number of users who complete and submit forms on the site.

These are distinct from more generic metrics like purchases or checkouts which are often predefined standard events in many analytics implementations.

by Flo at Nov 18, 2024, 09:03 PM

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Rodrigo

3 months ago

Surprised that form completions count as a custom event!

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Arlette

3 months ago

Wait, are internal searches really a success event? Seems off.

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Twana

3 months ago

I think checkouts should be included too, though.

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Annelle

4 months ago

Totally agree, those are key success events.

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Socorro

4 months ago

Cart adds and form completions are great examples!

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Dustin

4 months ago

I definitely recall form completions being mentioned as a custom success event in our study materials.

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Kendra

4 months ago

I practiced a question similar to this, and I feel like cart adds and checkouts are more standard KPIs, not really custom events.

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Myra

4 months ago

I’m not entirely sure, but I remember something about internal searches being a good indicator of user intent.

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Cecilia

5 months ago

I think custom success events are more specific actions that indicate user engagement, like form completions.

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Sheridan

5 months ago

Based on my experience, custom success events are typically things like video views, content downloads, or other specific user actions that are important for that particular site or business. I'd go with cart adds and form completions for this one.

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Glory

5 months ago

I'm a bit confused by the wording of this question. Are custom success events the same as KPIs? I want to make sure I understand the difference before selecting my answers.

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Eva

5 months ago

Okay, let me think this through. Cart adds and purchases seem like obvious choices for custom success events on an e-commerce site. I'll go with those.

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Providencia

5 months ago

Hmm, I'm not totally sure about this one. I know custom success events are things like form completions or internal searches, but I'm not 100% confident those are the right answers here.

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Vernice

5 months ago

This seems pretty straightforward. Cart adds and checkouts are definitely custom success events I would expect to see on an e-commerce site.

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Ammie

1 year ago

Cart adds and form completions? Pfft, I'm going with 'buy one, get one free' and 'unlimited free shipping' - those are the real custom success events, am I right?

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Tabetha

1 year ago

E) purchases

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Rikki

1 year ago

Those are good examples, but 'buy one, get one free' and 'unlimited free shipping' are more like promotions, not custom success events.

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Chanel

1 year ago

D) form completions

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Monte

1 year ago

A) cart adds

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Alfreda

1 year ago

I believe internal searches and purchases could also be considered custom success events, as they show user intent and conversion.

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Ellsworth

1 year ago

I agree with Lavonna. Cart adds and form completions are actions that indicate user engagement and progress.

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Lavonna

1 year ago

I think cart adds and form completions could be custom success events.

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Kimbery

1 year ago

Cart adds and form completions - those are the obvious choices. Although, I wonder if they'll throw in a trick question like 'all of the above'... You never know with these exams!

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