Okay, let me think this through. CRM is about managing customer relationships, so it's not just a technology - it's a holistic approach. I'll select option C.
Hmm, I'm a bit unsure about this one. CRM could be considered both a strategy and a technology, but I'm not 100% sure which option is the most accurate. I'll have to think it through.
This looks like a straightforward multiple-choice question. I'll read through the options carefully and try to recall what I've learned about CRM to select the best answer.
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