Worldatwork CECP Exam - Topic 2 Question 93 Discussion

Actual exam question for Worldatwork's CECP exam

Question #: 93
Topic #: 2

[All CECP Questions]

A fine jewelry chain distinguishes itself from the competition by focusing on carefully selected customers and building bonds to meet or exceed their needs and expectations. What strategy is this company using?

AOperational excellence

BProduct/service leadership

CCustomer intimacy

DBrand loyalty

Show Suggested Answer

Suggested Answer: C

by Nilsa at Mar 04, 2026, 10:56 PM

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Mignon

I think this might be about customer intimacy since they focus on building bonds with selected customers.

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