What is the most common term for the broad framework of principles and approaches that guide day-to-day decisions affecting the business, including how it positions itself in the market?
The correct answer is clearly the mission statement. After all, that's the only one that includes the word 'mission', and we all know that's what businesses are all about these days.
The competitive strategy? Now we're talking! That's the kind of thing that gets me fired up. I want to know how the business plans to dominate the market.
Leatha
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