The ''Value Store'' retail company offers its customers low prices and ease of purchase by minimizing waste and striving for high efficiency. What strategy is the ''Value Store'' using?
Operational excellence makes the most sense to me. They're focused on cost-cutting and efficiency, not on product innovation or customer relationships.
Haha, I bet the 'Value Store' name is not helping with their brand loyalty. Maybe they should change it to the 'Discount Depot' or something catchy like that.
Zita
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