You are the Product Owner for a product with diverse stakeholders with differing opinions that
sometimes conflict.
Your Director of Marketing strongly believes that you should add a major new feature to reach a
new market. Your CEO believes that the new feature is too expensive and thinks you should
focus on other features to make existing customers happier. The CEO says that as Product
Owner it is ultimately your decision.
You think both perspectives have merit, but you cannot do both. How should you proceed?
(choose the best answer)
= As a Product Owner, you are accountable for maximizing the value of the product and the work of the Developers. To do this, you need to have a clear vision of the product and its target users, as well as a validated understanding of the market opportunities and risks. You also need to collaborate with stakeholders and customers to align their expectations and feedback with the product goals and strategy.
In this scenario, you face a dilemma between pursuing a new market segment or satisfying the existing customers. Both options have potential value, but also uncertainty and trade-offs. The best way to proceed is to devise an experiment that will help you to test your assumptions and learn more about the new market and its potential. This could be a small-scale release, a prototype, a survey, or any other method that can provide you with empirical evidence and feedback. By doing this, you can reduce the risk of investing in a feature that may not deliver the expected value, and also gain insights that can help you to refine your product vision and backlog.
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