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Scrum PSPO-II Exam - Topic 1 Question 46 Discussion

The leading revenue-producing product in your portfolio has:. High Current Value. Low Unrealized ValueThe product has been losing customers for several years and revenues are down. Using thosetwo data points and the options below, what is the first action you should take?(choose the best answer)
B) Maintain the product, but begin reducing investment; seek other opportunities forfuture growth.
A) Increase investment in the product to create greater interest and bring old customersback.
C) Drop the price for the product to attract new customers.
D) Increase marketing for the product.

Scrum PSPO-II Exam - Topic 1 Question 46 Discussion

Actual exam question for Scrum's PSPO-II exam
Question #: 46
Topic #: 1
[All PSPO-II Questions]

The leading revenue-producing product in your portfolio has:

. High Current Value

. Low Unrealized Value

The product has been losing customers for several years and revenues are down. Using those

two data points and the options below, what is the first action you should take?

(choose the best answer)

Show Suggested Answer Hide Answer
Suggested Answer: B

According to the PSPO II resources, a product with high current value and low unrealized value is in theharveststage of the product lifecycle1. This means that the product has reached its peak and is facing increasing competition and decreasing customer demand. The best strategy for this stage is tomaintainthe product quality and customer satisfaction, butreducethe investment in new features or enhancements.The product owner shouldseekother opportunities for future growth, such as developing new products or exploring new markets23.Reference:

1:Product Lifecycle Management

2:Product Strategy

3:Evidence-Based Management


Contribute your Thoughts:

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Nidia
2 hours ago
Dropping the price seems risky, but it could attract new customers. I just wonder if we might lose existing ones in the process.
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Melita
5 days ago
I’m torn between increasing marketing and reducing investment. I feel like marketing could help, but what if it’s too late for this product?
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Dorathy
10 days ago
This question feels similar to one we practiced where we had to decide between maintaining a product or investing more. I think reducing investment might be safer.
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Elinore
16 days ago
I remember discussing how high current value means the product is still valuable, but I'm not sure if increasing investment is the right move given the customer loss.
upvoted 0 times
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