Discuss Scrum PSPO-II Exam Topic 1 Question 46

The leading revenue-producing product in your portfolio has:

. High Current Value

. Low Unrealized Value

The product has been losing customers for several years and revenues are down. Using those

two data points and the options below, what is the first action you should take?

(choose the best answer)

AIncrease investment in the product to create greater interest and bring old customersback.

BMaintain the product, but begin reducing investment; seek other opportunities forfuture growth.

CDrop the price for the product to attract new customers.

DIncrease marketing for the product.

Suggested Answer: B

According to the PSPO II resources, a product with high current value and low unrealized value is in theharveststage of the product lifecycle1. This means that the product has reached its peak and is facing increasing competition and decreasing customer demand. The best strategy for this stage is tomaintainthe product quality and customer satisfaction, butreducethe investment in new features or enhancements.The product owner shouldseekother opportunities for future growth, such as developing new products or exploring new markets23.Reference:

1:Product Lifecycle Management

2:Product Strategy

3:Evidence-Based Management

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19 comments · newest first

Maurine 12 days ago

Balancing investment and marketing seems key here.

Carin 18 days ago

It’s risky. We need a solid marketing strategy.

Theodora 23 days ago

But if customers are leaving, why not try a price drop first?

Brittni 28 days ago

Investment in marketing could revive interest.

Maurine 1 month ago

Exactly, we need to think about future growth.

Carin 1 month ago

True, but that might hurt the brand long-term.

Theodora 1 month ago

Dropping the price could attract new customers, though.

Brittni 2 months ago

I lean towards maintaining it and seeking new opportunities.

Maurine 2 months ago

Agreed, but what about reducing investment?

Carin 2 months ago

I think we should increase marketing for the product.

Dong 2 months ago

Dropping the price could attract new customers, worth a shot!

Theresia 2 months ago

Really? After losing customers for years, can it be saved?

Shawnee 2 months ago

High Current Value means it still has potential!

Miriam 3 months ago

I disagree, reducing investment might be smarter.

Tandra 3 months ago

Sounds like a classic case of needing a marketing boost!

Nidia 3 months ago

Dropping the price seems risky, but it could attract new customers. I just wonder if we might lose existing ones in the process.

Melita 3 months ago

I’m torn between increasing marketing and reducing investment. I feel like marketing could help, but what if it’s too late for this product?

Dorathy 3 months ago

This question feels similar to one we practiced where we had to decide between maintaining a product or investing more. I think reducing investment might be safer.

Elinore 4 months ago

I remember discussing how high current value means the product is still valuable, but I'm not sure if increasing investment is the right move given the customer loss.

Scrum PSPO-II Exam - Topic 1 Question 46 Discussion