Ah, I remember this from the lectures. Innovation accounting is focused on avoiding the trap of relying too heavily on ROI calculations, which can miss the bigger picture. Gotta go with A on this one.
Okay, let me think this through. Innovation accounting is all about measuring the real impact of new initiatives, not just superficial metrics. So I'm guessing the answer is avoiding quantitative metrics that don't actually reflect the true value being created. I'll go with B.
Hmm, I'm a bit unsure about this one. I know innovation accounting is important, but I can't quite remember what it stresses avoiding. I'll have to think this through carefully.
Sarah
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