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Scaled Agile Exam SAFe-APM Topic 7 Question 8 Discussion

Actual exam question for Scaled Agile's SAFe-APM exam
Question #: 8
Topic #: 7
[All SAFe-APM Questions]

What is one characteristic that is an essential part of market segmentation?

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Suggested Answer: C

The most important planning question for primary research is what will be asked, because this determines the type, quality, and relevance of the data that will be collected. The research question or hypothesis should be specific, narrow, and discoverable through primary research methods, and it should align with the research purpose and objectives. The research question or hypothesis guides the choice of the research medium, the sample size and selection, and the data analysis and interpretation.


What is Primary Research?: This article from Purdue OWL defines primary research and explains the steps and considerations involved in planning and conducting primary research.

10.3: Planning Your Primary Research Project: This article from Humanities LibreTexts provides some tips and examples on how to plan a primary research project, including defining the research question or hypothesis, choosing the research method, and designing the research instrument.

Contribute your Thoughts:

Golda
9 hours ago
Hmm, I'm leaning towards A - exploring competition within the segment. Gotta know who you're up against to really dominate that market, am I right?
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Skye
2 days ago
I'm feeling option B on this one. Evaluating if the segment views the organization positively is key. Can't sell to a group that doesn't even like you!
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Lindy
2 days ago
I agree with Kerrie, without economic feasibility, market segmentation would not be effective.
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Kerrie
4 days ago
I think the essential characteristic is C) Validating that the segment is valuable enough to be economically feasible.
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Cary
6 days ago
Ooh, this is a tough one! I'm going to go with C - validating that the segment is valuable enough to be economically feasible. Gotta make sure it's worth the investment, ya know?
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Lisbeth
8 days ago
I believe it's also important to consider competition within the segment, so I would go with A) Exploring competition within the segment.
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Noble
14 days ago
I agree with An, market segmentation should be economically feasible.
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An
16 days ago
I think the answer is C) Validating that the segment is valuable enough to be economically feasible.
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