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A marketing analyst assessed the effect of web page design (A, B, or C) on customers' intent to purchase an expensive product. The focus group was divided randomly into three sub-groups, each of which was asked to view one of the web pages and then give their intent to purchase on a scale from 0 to 100. The analyst also asked the customers to give their income, which was coded as: I (lowest), II (medium), or III (highest). After analyzing the data, the analyst claimed that there was significant interaction and the webpage design mainly influenced high income people.
Which graph supports the analyst's conclusion?
A)
B)
C)
D)
Suggested Answer: A
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34 comments · newest first
HU
Hubert
11 months ago
I see a clear interaction effect in A.
KR
Kris
11 months ago
Wait, so web design really affects rich people more? That's surprising!
JU
Junita
11 months ago
Not sure about that, B looks pretty strong too.
LI
Lina
12 months ago
Totally agree, C is the one!
EL
Elli
12 months ago
I think Option C shows the highest intent for high income.
RO
Royal
1 year ago
I'm a bit confused about the graphs. I thought the one with the steepest slope for high income would be the right choice, but I can't recall which option that is.
ME
Meaghan
1 year ago
I feel like I saw a similar question in practice where the graph had lines that crossed, indicating interaction. I hope that's what we're looking for here.
DO
Dorothy
1 year ago
I think it might be Option C because it seems to show a clear difference in intent to purchase based on income levels.
JU
Julie
1 year ago
I remember that we discussed how interaction effects can show different trends for different groups, but I'm not sure which graph really highlights that.
MA
Man
1 year ago
I'm not entirely sure about this one. I'll need to carefully compare the patterns in each graph to the information provided in the question. Gotta make sure I don't miss any important details.
HE
Henriette
1 year ago
This seems straightforward. Based on the description, graph B looks like it would support the analyst's claim about the interaction effect.
FR
Freeman
1 year ago
Okay, I think I've got a good handle on the question now. I'll focus on finding the graph that shows the interaction effect, where the impact of web page design is stronger for higher income customers.
NA
Nadine
1 year ago
Hmm, I'm a bit confused by the wording of the question. I'll need to re-read it a few times to make sure I understand the key details before I start looking at the graphs.
AL
Alease
1 year ago
This looks like a tricky question. I'll need to carefully analyze the data and graphs to determine which one supports the analyst's conclusion about the interaction between web page design and income level.
GL
Glenna
2 years ago
Well, at least the analyst remembered to collect income data. That's more than some of my classmates would have done.
SH
Sheron
2 years ago
Haha, these graphs look like they were designed by a 5-year-old with crayons. No wonder the analyst was confused!
FR
France
2 years ago
Yeah, Option C seems to show the interaction between webpage design and high income customers.
NO
Noemi
2 years ago
I think Option C supports the analyst's conclusion.
RO
Rory
2 years ago
I agree, these graphs are not very clear.
IZ
Izetta
2 years ago
I'm not convinced. Graph D shows the clearest separation between income groups, suggesting the webpage design had less influence on high-income cusAhmeders.
MA
Malcom
2 years ago
I see your point, but I still think option D is the most convincing.
IR
Ira
2 years ago
I disagree, I believe option C is the best graph to support the conclusion.
CA
Cathern
2 years ago
I think option D supports the analyst's conclusion.
AH
Ahmed
2 years ago
Graph B looks more promising to me. The lines for each income group seem to diverge as the web page design changes, indicating an interaction effect.
ER
Erasmo
2 years ago
Definitely, Graph B visually represents the significant interaction effect between web page design and high income customers.
GE
German
2 years ago
I think Graph B is the best choice to support the analyst's conclusion about the influence of web page design on high income customers.
GO
Goldie
2 years ago
Yes, the lines in Graph B do seem to separate more as the web page design changes, supporting the analyst's claim.
CA
Caren
2 years ago
I agree, Graph B shows a clear interaction effect between web page design and income level.
TA
Tambra
2 years ago
Hmm, that's an interesting point. I see your rationale. Option A could indeed be the right choice.
AR
Arlene
2 years ago
I disagree, I believe Option A is the correct graph because it shows a clear interaction between webpage design and high income people.
LE
Letha
2 years ago
Graph C definitely shows the interaction between web page design and income level that the analyst described. The difference in purchase intent between the income groups is much more pronounced for the different web page designs.
SE
Selma
2 years ago
Yes, the difference in purchase intent among income groups is striking in Graph C.
HE
Herminia
2 years ago
I agree, Graph C clearly demonstrates the interaction between web page design and income level.
TA
Tambra
2 years ago
I think the graph that supports the analyst's conclusion is Option C.