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SAS Exam A00-240 Topic 6 Question 17 Discussion

Actual exam question for SAS's A00-240 exam
Question #: 17
Topic #: 6
[All A00-240 Questions]

A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign.

The manager possesses a historical dataset (CAMPAIGN) of a similar campaign from last year.

It has the following characteristics:

Target variable Respond (0, 1)

Continuous predictor Income

Categorical predictor Homeowner(Y, N)

Which SAS program performs this analysis?

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Suggested Answer: A

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