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A marketing analyst assessed the effect of web page design (A, B, or C) on customers' intent to purchase an expensive product. The focus group was divided randomly into three sub-groups, each of which was asked to view one of the web pages and then give their intent to purchase on a scale from 0 to 100. The analyst also asked the customers to give their income, which was coded as: I (lowest), II (medium), or III (highest). After analyzing the data, the analyst claimed that there was significant interaction and the webpage design mainly influenced high income people.
Which graph supports the analyst's conclusion?
A)
B)
C)
D)
Suggested Answer: A
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12 comments · newest first
ME
Melda
12 months ago
Income level really changes the results, huh?
JO
Josefa
12 months ago
Wait, how can they say it mainly influenced high income?
RE
Refugia
1 year ago
Not so sure about that, B seems strong too.
JA
Jamika
1 year ago
Definitely agree, C looks like the best fit!
VA
Val
1 year ago
I think Option C shows the highest intent for high income.
TO
Tomas
1 year ago
I feel like I’ve seen a similar question before, and I think the graph needs to show a stronger effect for high-income people to support the analyst's claim.
JE
Jestine
1 year ago
I think it might be Option C because it seems to show a clear difference in intent to purchase for high-income individuals compared to the others.
AL
Allene
1 year ago
I remember we discussed how interaction effects can show different trends for different groups, but I'm not sure which graph illustrates that best here.
SH
Shizue
1 year ago
I’m a bit confused about the graphs. I thought the interaction would be more pronounced, but I can't tell which one really highlights that.
LA
Launa
1 year ago
I'm pretty confident I know the answer to this one. High availability vaults are designed for mission-critical systems where downtime is unacceptable. The question is asking about a good use case, and I believe the first option about Recovery Time and Recovery Point Objectives being near zero is the correct answer.
LA
Lavonna
1 year ago
This question seems straightforward - value is subjective, so we need a deliberate approach to fully realize it. Option A looks like the best answer.
AL
Alpha
1 year ago
In banking, trust is everything. Option B looks right - crimes like fraud or embezzlement would disqualify someone from handling financial transactions.