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SAP C_C4H260_01 Exam

Status: RETIRED
Certification Provider: SAP
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Duration: 180 Minutes
Number of questions in our database: 89
Exam Version: 05-09-2022
C_C4H260_01 Exam Official Topics:
  • Topic 1: Explain the concept of campaign categories and their actions/ Campaign and Journey Orchestration
  • Topic 2: SAP Commerce Cloud etc. Additionally know how to monitor integration errors/ Explain varous extensibility options and ways to implement them
  • Topic 3: Explain the concepts of Best Record and Score Builder capabilities/ Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
  • Topic 4: Explain the data model and how to enhance the data model/ Explain the Account Based marketing process as well as the process of defining a new lead stage
  • Topic 5: Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management/ Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports
  • Topic 6: Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer/ Explain the technical foundation of segmentation
  • Topic 7: Explain the concept of the marketing calendar/ Setup Marketing Permissions Checks and configure workflows for business objects
  • Topic 8: Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports/ Outline the offer recommendations, product recommendations
  • Topic 9: Describe Contact to Lead-Opportunity process/ Explain the option for anonymizing contact information
  • Topic 10: Lead- and Account-Based Marketing/ Outline the options for extensibility

Free SAP C_C4H260_01 Exam Actual Questions

The questions for C_C4H260_01 were last updated On 05-09-2022

Question #1

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

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Correct Answer: B

Question #2

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

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Correct Answer: B, D

Question #3

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

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Correct Answer: A

Question #4

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

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Correct Answer: B, C

Question #5

You want to adapt or extend the standard reporting options. What underlying technology is used for this?

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Correct Answer: D


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