SAP Exam C_OCM_2503 Topic 6 Question 7 Discussion

A communication needs analysis in SAP OCM identifies what information stakeholders require, when, and how. Option B is correct because interviewing selected business users (e.g., key users from different units) allows the change manager to explore individual needs---such as preferred channels (email vs. meetings) or content (updates vs. training)---and aggregate these into a comprehensive plan. For instance, a finance user might need detailed process updates, while a warehouse user wants quick system tips. This targeted, qualitative approach uncovers nuances that broad methods miss, ensuring tailored communication that drives adoption.

Option A is incorrect---relying only on managers/experts is efficient but risks missing end-user perspectives, leading to top-down assumptions and unmet needs. Option C is vague; ''project activity'' isn't a method, and speed/team spirit aren't primary goals---accuracy is. Option D is impractical---workshops across all units are resource-intensive and may raise expectations without delivering actionable insights, diluting focus. SAP OCM favors user-centric, data-driven methods like interviews for communication planning.

''Conduct a communication needs analysis by interviewing selected business users to gather and aggregate insights, ensuring messages meet specific stakeholder requirements'' (SAP OCM Framework, Communication Needs Analysis).