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SAP C_C4H63_2411 Exam - Topic 1 Question 4 Discussion

Which of the following is an example of first-party customer data?
D) Customer data collected directly from consumers
A) Customer data from a purchase intention
B) Customer data imported from another company
C) Customer data collected from public sources

SAP C_C4H63_2411 Exam - Topic 1 Question 4 Discussion

Actual exam question for SAP's C_C4H63_2411 exam
Question #: 4
Topic #: 1
[All C_C4H63_2411 Questions]

Which of the following is an example of first-party customer data?

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Suggested Answer: D

First-party customer data refers to the information that is collected directly from customers by the company itself. This includes data gathered through interactions with the company's own channels, such as websites, mobile apps, customer service interactions, and in-store visits.The SAP Customer Data Platform enables businesses to connect various types of customer data to deliver personalized experiences, and first-party data is crucial for creating a comprehensive view of the customer1.Reference= The explanation aligns with the functionalities and use cases of the SAP Customer Data Platform as described in the official SAP Help Portal1.


by Asha at Jan 10, 2025, 11:57 PM

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Dion
10 months ago
I thought first-party data was just from surveys, not purchases.
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Derrick
10 months ago
Totally agree with D, that's the gold standard for data!
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Stephen
10 months ago
Wait, are we sure it's not A? Seems like it could be first-party too.
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Ernest
11 months ago
Definitely D! That's the only one that fits.
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Marvel
11 months ago
First-party data is always from direct interactions.
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Doretha
11 months ago
I’m a bit confused because I thought any data from purchases could be first-party, but now I’m not so sure if that applies to A.
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Stephen
11 months ago
I practiced a similar question last week, and I believe first-party data is definitely collected directly from consumers, so D seems correct to me.
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Nakisha
11 months ago
I’m not entirely sure, but I remember something about first-party data being different from third-party sources. That makes me question if A could be right too.
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Venita
11 months ago
I think first-party data is all about information we gather directly from our customers, so I’m leaning towards option D.
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Lashanda
11 months ago
I'm going to go with A. The question is asking for an example of first-party data, and customer data from a purchase intention seems like it would fit that description best.
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Lavelle
11 months ago
I'm leaning towards B, customer data imported from another company. That doesn't seem like it would be considered first-party data since it's not directly collected by the company.
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Ryann
11 months ago
Option D seems like the most straightforward answer to me. First-party data is data the company collects directly from their own customers, so that has to be the right choice.
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Annett
11 months ago
Hmm, I'm a little unsure about this one. I think it might be D, customer data collected directly from consumers, but I'm not 100% confident.
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Sophia
12 months ago
I'm pretty sure the answer is A. Customer data from a purchase intention seems like it would be first-party data that the company collected directly from the customer.
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Rodrigo
2 years ago
I'm not sure, but I think A) Customer data from a purchase intention could also be considered first-party data.
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Leontine
2 years ago
I agree with Bulah, because first-party data is data collected by the company from its own customers.
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Loren
2 years ago
Option D is the way to go. You know what they say, 'first-party data is the best party data!' (Okay, maybe no one actually says that, but you get the idea.)
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Howard
2 years ago
Option D is the way to go. You know what they say, 'first-party data is the best party data!' (Okay, maybe no one actually says that, but you get the idea.)
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Rebbeca
2 years ago
D) Customer data collected directly from consumers
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Jill
2 years ago
C) Customer data collected from public sources
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Han
2 years ago
B) Customer data imported from another company
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Georgiana
2 years ago
A) Customer data from a purchase intention
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Teri
2 years ago
I'm going with D. The other options sound like they could be from shady data brokers or questionable public sources. Give me that juicy, first-party customer data any day!
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Dannette
2 years ago
D definitely looks like the winner here. Anything that's not directly from the customer is just second-hand information, and who wants that?
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Ma
2 years ago
I agree, D is the right choice. First-party data is gold in the digital marketing world. You can't beat data straight from the source!
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Tracie
2 years ago
D) Customer data collected directly from consumers
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Yong
2 years ago
C) Customer data collected from public sources
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Pearlene
2 years ago
B) Customer data imported from another company
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Catalina
2 years ago
A) Customer data from a purchase intention
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Bulah
2 years ago
I think the answer is D) Customer data collected directly from consumers.
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Anabel
2 years ago
D) Customer data collected directly from consumers is the correct answer. It's the only one that represents first-party data, which is the most reliable and valuable for marketers.
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Sharen
2 years ago
D) Customer data collected directly from consumers
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Vicki
2 years ago
C) Customer data collected from public sources
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Rashida
2 years ago
B) Customer data imported from another company
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Glenn
2 years ago
A) Customer data from a purchase intention
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