How are list-unsubscribes generated?
List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:
Option B: Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.
Option A: Incorrect. Changing profile info may update preferences but doesn't trigger a list-unsubscribe.
Option C: Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.
Option D: Incorrect. Email client links (e.g., 'Report Spam') are not managed by Emarsys as list-unsubscribes.
The SAP Emarsys Help Portal under 'Email Compliance' details the header-based list-unsubscribe process.
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