Okay, I've got this. TCO means Total Cost of Ownership, which refers to the overall cost of acquiring and maintaining a product or service over its entire lifecycle. That's definitely the right answer here.
Hmm, I'm a bit unsure about this one. I'll need to review my notes on Kotler's four levels of competition to make sure I understand the differences between them.
There was a practice question similar to this, and I think limiting access sources is the best approach here. That would prevent leeching from search engines.
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