Trusted Salesforce MKT-101 Exam Dumps – Avoid Costly Exam Retakes

Question No: 1

MultipleChoice

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

Options

AAn Interactive Email Form that links to a confirmation page

BA Salesforce Survey block called in by an AMP script function

CAn all-to-action button that links to the feedback form

Question No: 2

MultipleChoice

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

Options

AReplace the Schedule with File Drop and use a filename pattern

BImplement an API to start automation with every file transfer.

CReplicate the automation and schedule mem to execute server eight hours

Question No: 3

MultipleChoice

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTOupdate the IP configured for these sends?

Options

AFrom Address Management

BDelivery Profile

CSender Profile

Question No: 4

MultipleChoice

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Options

AImport File > Data Extract > File Transfer > Import File

BFile Transfer > Import File > Query > Data Extract > File Transfer > Import File

CImport File > Query > Data Extract > File Transfer > Import File

DFile Transfer > Import File > Data Extract > File Transfer > Import File

Question No: 5

MultipleChoice

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

Options

AFrom Address Management

BDelivery Profile

CSender Profile

Question No: 6

MultipleChoice

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Options

AMulti-Step Journey

BTransactional Send Journey

CSingle Send Journey

Question No: 7

MultipleChoice

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

Options

ASender and recipient profiles

BCampaign and journey

CEmail and journey

DJourney and contact

Question No: 8

MultipleChoice

Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that

are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

Options

AContent Builder

BContent Detective

CInbox Preview

DTriggered Send

Question No: 9

MultipleChoice

Which three content blocks do you need to create using AMPscript to enable personalization?

Options

AFirst Name, Introduction, Conclusion

BFull Name, Introduction, Conclusion

CGreeting, First Name, Last Name

DGreeting, Introduction, Conclusion

Question No: 10

MultipleChoice

Which is a benefit of Quick Send?

Options

AQuickly approve Campaign Members for sending.

BQuickly send single Marketing Cloud messages to leads, contacts, or person accounts.

CQuickly send multi-message campaigns to leads, contacts, or person accounts.

DQuickly send Salesforce emails to leads, contacts, or person accounts.

Question No: 11

MultipleChoice

NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will

contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and

Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty

Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a

unique relationship with the Loyalty Member Profile Data Extension?

Options

AEmail Address

BLoyalty Member Status

CLoyalty Member ID

DFull Name

Question No: 12

MultipleChoice

A marketer send an early engagement email to contact who have not opened or clicked

emails in the last month. This email contains a call to action promoting the recipient to click

here to keep receiving our emails. In which two ways can the marketer determine who clicks on

the CTA? Choose two answers.

Options

Aselect the user clicks the overview tab in the inbox activity section

Bselect the URL id for the URL or tracking the alias from the job links tab.

Cselect the click activity bar chart from the email overview of the click activity tab

Dselect the URL or tracking alias from the link view tab of the click activity tab.

Question No: 13

MultipleChoice

Which method of storing subscriber information allows a company to do extensive

external audience segmentation including additional 1:1 subscriber data the company

wants for a send, and to import the data quickly?

Options

ALists

BData Extensions

CLists and Data Extensions

DActive Audiences

Question No: 14

MultipleChoice

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat

a. Which two types

of data can subscribers easily update via the default Profile Center? Choose 2 answers

Options

AData Extension Fields

BEmail Address

COrder History

DList Attributes

Question No: 15

MultipleChoice

A Marketer Sends an email to a Sendable data extension. The Data Extension has a

Subscriber relationship that matches Customer_ID on the data extension to Subscriber

Key on the All Subscriber Lists.

Options

AThe email will be sent to the email address stored on All Subscriber Lists

BThe email will be sent to the email address stored on Data Extension

CThe email will be sent to the field marked as the Primary Key

DThe email will be sent to the subscriber Key on All Subscribers List

Question No: 16

MultipleChoice

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

Options

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

Question No: 17

MultipleChoice

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

Options

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

Question No: 18

MultipleChoice

Where do you click Connect Campaign to associate a campaign with a journey?

Options

AJourney Builder

BThe Campaign Messages component on the campaign record

CThe Campaign Messages component on the Lead or Contact record

DEmail Studio

Question No: 19

MultipleChoice

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? Choose 3 answers

Options

AStack the content in a single column.

BKeep copy simple and direct.

CUse image-based text for hero graphics.

DCut content to make the message fit above the fold.

EDesign with the most important content at the top.

Question No: 20

MultipleChoice

A marketer uses Email Approvals. In which send process must an email have an 'Approved' status prior to send? (Choose 3)

Options

AA/B Tests

BScheduled Sends

CSend Previews

DTriggered Sends

ETest Sends

Free Salesforce MKT-101 Exam Dumps June 2026