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Salesforce Pardot Consultant Exam

Certification Provider: Salesforce
Exam Name: Pardot Consultant
Number of questions in our database: 233
Exam Version: May. 25, 2023
Exam Official Topics:
  • Topic 1: Apply email marketing standards and best practices to customer business needs/ Recommend ways to personalize the prospect experience
  • Topic 2: Rrecommend the best automation tool/ Articulate the implications and importance of technical setup
  • Topic 3: Develop and recommend a lead generation strategy including Pardot assets/ Summarize the benefits of Salesforce Engage
  • Topic 4: Given a scenario, develop and implement a lead nurturing strategy/ Develop a plan to maintain data integrity during data migration
  • Topic 5: Develop and recommend a strategy that addresses organization and authorization/ Given a lead qualification threshold, classify prospects appropriately
  • Topic 6: Design a sequence of events in Pardot to complete a marketing initiative/ identify customer business needs based on marketing trend using currently available tools and methods
  • Topic 7: Identifies reporting methods to solve a given scenario/ Recommend the technical set-up requirements for reporting and analytics
  • Topic 8: Recommend a model to route qualified and unqualified leads across the business/ Design a strategy to meet a company's consent management requirements

Free Salesforce Pardot Consultant Exam Actual Questions

The questions for Pardot Consultant were last updated On May. 25, 2023

Question #1

LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

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Correct Answer: A, B

Question #2

LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?

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Correct Answer: D

Question #3

A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.

What could be the issue?

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Correct Answer: C

Question #4

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Reveal Solution Hide Solution
Correct Answer: D

Question #5

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy.

What initial action should they take?

Reveal Solution Hide Solution
Correct Answer: C

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