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Salesforce Pardot Consultant Exam

Certification Provider: Salesforce
Exam Name: Pardot Consultant
Number of questions in our database: 233
Exam Version: Jan. 30, 2023
Exam Official Topics:
  • Topic 1: Apply email marketing standards and best practices to customer business needs/ Recommend ways to personalize the prospect experience
  • Topic 2: Rrecommend the best automation tool/ Articulate the implications and importance of technical setup
  • Topic 3: Develop and recommend a lead generation strategy including Pardot assets/ Summarize the benefits of Salesforce Engage
  • Topic 4: Given a scenario, develop and implement a lead nurturing strategy/ Develop a plan to maintain data integrity during data migration
  • Topic 5: Develop and recommend a strategy that addresses organization and authorization/ Given a lead qualification threshold, classify prospects appropriately
  • Topic 6: Design a sequence of events in Pardot to complete a marketing initiative/ identify customer business needs based on marketing trend using currently available tools and methods
  • Topic 7: Identifies reporting methods to solve a given scenario/ Recommend the technical set-up requirements for reporting and analytics
  • Topic 8: Recommend a model to route qualified and unqualified leads across the business/ Design a strategy to meet a company's consent management requirements

Free Salesforce Pardot Consultant Exam Actual Questions

The questions for Pardot Consultant were last updated On Jan. 30, 2023

Question #1

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Reveal Solution Hide Solution
Correct Answer: D

Question #2

How could the prospect field 'Pardot Hard Bounce' be updated so a prospect becomes mailable?

Reveal Solution Hide Solution
Correct Answer: D

Question #3

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Reveal Solution Hide Solution
Correct Answer: D

Question #4

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, D

Question #5

"A user imported a CSV file of 100 prospects into Pardot to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, C


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