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Salesforce MCC-201 Exam

Certification Provider: Salesforce
Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
Number of questions in our database: 156
Exam Version: Feb. 20, 2024
MCC-201 Exam Official Topics:
  • Topic 1: Connect a Marketing Cloud account to a Salesforce org/ Understand the tracking data available in the Sales / Service Cloud
  • Topic 2: Review of the pre-requisites for Marketing Cloud Connect/ Review of what functionality can be accomplished in each cloud
  • Topic 3: How to create and automate tracking reports in the Marketing Cloud/ Overview of the Marketing Cloud
  • Topic 4: Overview of the Customer Success Platform/ How to create a dashboard for Marketing Cloud tracking reports
  • Topic 5: How to create segments using Filters and the Query Activity/ Salesforce Marketing Cloud Overview
  • Topic 6: How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Topic 7: Explain each of the Sales and Service Cloud Activites/ Review of various ways to connect the Clouds
  • Topic 8: Explain how and why to bring Salesforce CRM data into the Marketing Cloud/ Marketing Cloud Connect Overview
  • Topic 9: Understand the tracking data available in the Marketing Cloud/ Understand what happens when an email is sent
  • Topic 10: How to synchronized data sources in Contact Builder/ How to create and customize Marketing Cloud reports in the Sales

Free Salesforce MCC-201 Exam Actual Questions

The questions for MCC-201 were last updated On Feb. 20, 2024

Question #1

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

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Question #2

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

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Correct Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


Question #3

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

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Correct Answer: C

Question #4

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.

What should a consultant recommend for segmentation?

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Correct Answer: B

Question #5

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

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Correct Answer: C


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