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Salesforce MCC-201 Exam

Certification Provider: Salesforce
Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
Number of questions in our database: 129
Exam Version: Jan. 24, 2023
MCC-201 Exam Official Topics:
  • Topic 1: Connect a Marketing Cloud account to a Salesforce org/ Understand the tracking data available in the Sales / Service Cloud
  • Topic 2: Review of the pre-requisites for Marketing Cloud Connect/ Review of what functionality can be accomplished in each cloud
  • Topic 3: How to create and automate tracking reports in the Marketing Cloud/ Overview of the Marketing Cloud
  • Topic 4: Overview of the Customer Success Platform/ How to create a dashboard for Marketing Cloud tracking reports
  • Topic 5: How to create segments using Filters and the Query Activity/ Salesforce Marketing Cloud Overview
  • Topic 6: How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Topic 7: Explain each of the Sales and Service Cloud Activites/ Review of various ways to connect the Clouds
  • Topic 8: Explain how and why to bring Salesforce CRM data into the Marketing Cloud/ Marketing Cloud Connect Overview
  • Topic 9: Understand the tracking data available in the Marketing Cloud/ Understand what happens when an email is sent
  • Topic 10: How to synchronized data sources in Contact Builder/ How to create and customize Marketing Cloud reports in the Sales

Free Salesforce MCC-201 Exam Actual Questions

The questions for MCC-201 were last updated On Jan. 24, 2023

Question #1

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

Reveal Solution Hide Solution
Correct Answer: C

Question #2

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, D

Question #3

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

Reveal Solution Hide Solution
Correct Answer: B

Question #4

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?

Reveal Solution Hide Solution
Correct Answer: C

Question #5

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

Reveal Solution Hide Solution
Correct Answer: B

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