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Salesforce MCC-201 Exam

Certification Provider: Salesforce
Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
Number of questions in our database: 129
Exam Version: May. 21, 2023
MCC-201 Exam Official Topics:
  • Topic 1: Connect a Marketing Cloud account to a Salesforce org/ Understand the tracking data available in the Sales / Service Cloud
  • Topic 2: Review of the pre-requisites for Marketing Cloud Connect/ Review of what functionality can be accomplished in each cloud
  • Topic 3: How to create and automate tracking reports in the Marketing Cloud/ Overview of the Marketing Cloud
  • Topic 4: Overview of the Customer Success Platform/ How to create a dashboard for Marketing Cloud tracking reports
  • Topic 5: How to create segments using Filters and the Query Activity/ Salesforce Marketing Cloud Overview
  • Topic 6: How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Topic 7: Explain each of the Sales and Service Cloud Activites/ Review of various ways to connect the Clouds
  • Topic 8: Explain how and why to bring Salesforce CRM data into the Marketing Cloud/ Marketing Cloud Connect Overview
  • Topic 9: Understand the tracking data available in the Marketing Cloud/ Understand what happens when an email is sent
  • Topic 10: How to synchronized data sources in Contact Builder/ How to create and customize Marketing Cloud reports in the Sales

Free Salesforce MCC-201 Exam Actual Questions

The questions for MCC-201 were last updated On May. 21, 2023

Question #1

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

Reveal Solution Hide Solution
Correct Answer: C

Question #2

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

Reveal Solution Hide Solution
Correct Answer: A

Question #3

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

Reveal Solution Hide Solution
Correct Answer: C

Question #4

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made?

Choose 2 answers

Reveal Solution Hide Solution
Correct Answer: B, C

Question #5

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Reveal Solution Hide Solution
Correct Answer: C


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