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Salesforce MCC-201 Exam Questions

Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
Exam Code: MCC-201
Related Certification(s): Salesforce Marketing Cloud Consultant Certification
Certification Provider: Salesforce
Number of MCC-201 practice questions in our database: 154 (updated: Apr. 28, 2025)
Expected MCC-201 Exam Topics, as suggested by Salesforce :
  • Topic 1: Salesforce Marketing Cloud Overview: This section of the exam measures skills of a Salesforce Marketing Specialist and covers the foundational understanding of the Customer Success Platform and how Marketing Cloud fits into it. Candidates are expected to recognize the core features and value of Marketing Cloud, and how it supports customer engagement through personalized communication across multiple channels.
  • Topic 2: Marketing Cloud Connect: This section of the exam measures skills of a CRM Integration Analyst and covers the essentials of Marketing Cloud Connect and the different ways Salesforce clouds can be linked. It explores how Marketing Cloud integrates with Sales and Service Clouds, ensuring that marketing and CRM data work seamlessly together to drive unified experiences.
  • Topic 3: Marketing Cloud Connect Configuration: This section of the exam measures the skills of a Salesforce Administrator and covers the process of setting up a connection between Marketing Cloud and Salesforce. Candidates should understand the technical requirements, setup steps, terminology, and prework necessary to link accounts and allow data and functionality to flow between the systems.
  • Topic 4: Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
  • Topic 5: Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
  • Topic 6: Journey Builder: This section of the exam measures skills of a Journey Optimization Strategist and covers creating and managing customer journeys using Sales and Service Cloud activities. Candidates are expected to know how to track marketing interactions, automate reports, and view insights both within Marketing Cloud and Salesforce. The section also includes building dashboards to visualize performance and engagement metrics across campaigns.
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Vesta

20 days ago
Huge thanks to Pass4Success for helping me ace the Salesforce exam. Their materials were spot on!
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Maile

2 months ago
Just became Salesforce certified! Pass4Success made the prep process so much easier and quicker.
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Catalina

3 months ago
Pass4Success is the real deal. Their practice questions were key to my success on the Marketing Cloud Connect exam.
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Jennifer

3 months ago
I passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam, and the Pass4Success practice questions were very helpful. There was a question on Synchronized CRM Data that asked how to handle data discrepancies between Salesforce and Marketing Cloud. I wasn't entirely confident in my answer, but it worked out.
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Leonor

4 months ago
So grateful for Pass4Success. Passed my Salesforce certification exam in record time!
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Arthur

4 months ago
Excited to share that I passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam. The Pass4Success practice questions were a great help. One tricky question was about Journey Builder, asking how to use decision splits to personalize customer journeys. I was a bit unsure about the exact configuration, but I got through it.
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Ezekiel

5 months ago
Couldn't have done it without Pass4Success. Their exam questions were so similar to the real thing!
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Luz

5 months ago
I just passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam, and Pass4Success practice questions were incredibly useful. There was a question on Marketing Cloud Connect Configuration that asked about the necessary permissions for setting up the connection. I wasn't 100% sure, but I managed to answer it correctly.
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Fernanda

5 months ago
Thrilled to have passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam! The Pass4Success practice questions were spot on. One question that puzzled me was about the Salesforce Marketing Cloud Overview, specifically the different modules available in Marketing Cloud. I wasn't entirely sure about all the modules, but I still passed.
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Martina

5 months ago
Pass4Success really came through for me. Passed the Marketing Cloud Connect exam with flying colors!
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Louvenia

6 months ago
I passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam, and the Pass4Success practice questions were a big help. There was a question on Personalized Digital Marketing that asked how to create personalized email content based on customer data. I was a bit unsure about the best approach, but I managed to get it right.
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Bernadine

6 months ago
Happy to announce that I passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam. Thanks to Pass4Success for their practice questions. One challenging question was about Synchronized CRM Data, specifically how to manage data synchronization between Salesforce and Marketing Cloud. I wasn't completely confident in my answer, but it worked out.
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Michal

7 months ago
Wow, what a relief! Aced the Salesforce exam thanks to Pass4Success. Their prep materials were a lifesaver.
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Kelvin

7 months ago
Dynamic content is powerful. Understand how to leverage Sales Cloud fields to create personalized, dynamic content in Marketing Cloud assets.
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Lavonda

7 months ago
Just cleared the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam! The Pass4Success practice questions were a lifesaver. There was a tricky question on Journey Builder, asking how to set up a multi-step journey for different customer segments. I was a bit unsure about the exact criteria to use, but I still passed.
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Pansy

7 months ago
The exam covered the use of Sales Cloud data in dynamic content for emails and landing pages.
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Anna

7 months ago
I recently passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam, and I have to say, the Pass4Success practice questions were incredibly helpful. One question that caught me off guard was about configuring Marketing Cloud Connect. Specifically, it asked about the steps to set up the integration between Salesforce CRM and Marketing Cloud. I wasn't entirely sure about the sequence, but I managed to get through it.
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William

8 months ago
Just passed the Salesforce Certified: Link Your Salesforce Data using Marketing Cloud Connect exam! Thanks Pass4Success for the spot-on practice questions.
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Noble

8 months ago
Passing the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam was a rewarding experience, and I owe it to Pass4Success practice questions for helping me prepare effectively. The exam covered important topics such as connecting a Marketing Cloud account to a Salesforce org and reviewing pre-requisites for Marketing Cloud Connect. One question that I found tricky was related to the functionality that can be accomplished in each cloud, as it required a thorough understanding of the capabilities of both platforms. Despite my initial hesitation, I was able to pass the exam successfully.
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Dion

9 months ago
Passed the exam with flying colors! Be prepared for questions on security and permissions in Marketing Cloud Connect. You may need to identify which roles are required for specific MCC setup tasks. Study the differences between Marketing Cloud and Salesforce roles. Big thanks to Pass4Success for providing relevant practice materials that helped me ace the exam in a short time frame!
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Shannan

9 months ago
My exam experience for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam was great, thanks to Pass4Success practice questions. The exam tested my knowledge on reviewing what functionality can be accomplished in each cloud, which was a key topic covered in the study material. One question that I found challenging was about the tracking data available in Sales/Service Cloud, as it required a deep understanding of the integration between the two platforms. Despite my initial uncertainty, I managed to pass the exam.
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Desiree

10 months ago
Just passed the Salesforce Certified: Link Your Salesforce Data using Marketing Cloud Connect exam! Be prepared for questions on configuring Synchronized Data Sources. You might encounter scenarios where you need to identify the correct steps to set up a new synchronized data extension. Focus on understanding the process of selecting objects and fields for synchronization. Thanks to Pass4Success for providing relevant practice questions that helped me prepare efficiently!
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Sharen

10 months ago
Successfully completed the Marketing Cloud Connect certification! Pay attention to questions about data extensions and their relationship with Salesforce objects. You might encounter scenarios where you need to determine the best approach for data mapping. Brush up on shared data extensions and how they interact with Salesforce. Pass4Success's exam questions were invaluable for my last-minute preparation.
upvoted 0 times
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India

10 months ago
I recently passed the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam with the help of Pass4Success practice questions. The exam covered topics such as connecting a Marketing Cloud account to a Salesforce org and understanding tracking data available in Sales/Service Cloud. One question that stood out to me was related to the pre-requisites for Marketing Cloud Connect, as I was unsure of the specific requirements. However, I was able to pass the exam successfully.
upvoted 0 times
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Lucia

10 months ago
Just passed the Salesforce Certified: Link Your Salesforce Data using Marketing Cloud Connect exam! One key topic was data synchronization. Expect questions on how to set up and troubleshoot sync errors. Study the different sync types and their implications. Also, know your subscriber key configuration options. Thanks to Pass4Success for the spot-on practice questions that helped me prepare quickly!
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Free Salesforce MCC-201 Exam Actual Questions

Note: Premium Questions for MCC-201 were last updated On Apr. 28, 2025 (see below)

Question #1

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

Reveal Solution Hide Solution
Correct Answer: B

The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. Reference: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-personalization.html


Question #2

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended

Reveal Solution Hide Solution
Correct Answer: B

To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5


Question #3

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

Reveal Solution Hide Solution
Correct Answer: D

To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5


Question #5

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

Reveal Solution Hide Solution
Correct Answer: D

To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5


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