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Salesforce MCC-201 Exam

Certification Provider: Salesforce
Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
Number of questions in our database: 306
Exam Version: Sep. 22, 2022
MCC-201 Exam Official Topics:
  • Topic 1: Connect a Marketing Cloud account to a Salesforce org/ Understand the tracking data available in the Sales / Service Cloud
  • Topic 2: Review of the pre-requisites for Marketing Cloud Connect/ Review of what functionality can be accomplished in each cloud
  • Topic 3: How to create and automate tracking reports in the Marketing Cloud/ Overview of the Marketing Cloud
  • Topic 4: Overview of the Customer Success Platform/ How to create a dashboard for Marketing Cloud tracking reports
  • Topic 5: How to create segments using Filters and the Query Activity/ Salesforce Marketing Cloud Overview
  • Topic 6: How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Topic 7: Explain each of the Sales and Service Cloud Activites/ Review of various ways to connect the Clouds
  • Topic 8: Explain how and why to bring Salesforce CRM data into the Marketing Cloud/ Marketing Cloud Connect Overview
  • Topic 9: Understand the tracking data available in the Marketing Cloud/ Understand what happens when an email is sent
  • Topic 10: How to synchronized data sources in Contact Builder/ How to create and customize Marketing Cloud reports in the Sales
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