Salesforce EEB101 Exam

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.

How should NTO set up its data extension?

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A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the

system default File Location: Enhanced SFTP. The import has failed and the error is ''File Not Found.''

Which two steps should resolve the issue? (Choose two.)

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A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.

What needs to be configured in the Marketing Cloud account?

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A marketer plans to send a Commercial email.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

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The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase

subscriber engagement.

Which two practices should the marketing manager employ? (Choose two.)

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