Discuss Salesforce Media Cloud Accredited Professional (AP-217) Exam Topic 1 Question 20

A publisher is working with Agents, which is Home's agency, to advertise Home's products.

How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

ACreate a Home Account and create an Agents Account with a Brand Record Type.

BCreate Home and Agents as Accounts without specific Record Types.

CCreate a Home Account and create an Agents Account with an Agency Record Type.

DCreate a Home Account and Agents as a Contact on the Home Account.

Suggested Answer: C

Comprehensive and Detailed Explanation From Exact Extract:

In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.

Media Cloud ASM Data Model Guide

Salesforce Account Record Types Best Practices

https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5

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23 comments · newest first

Kristofer 2 days ago

A gives clarity in advertising roles.

Yolande 7 days ago

True, C keeps it professional.

Jacklyn 13 days ago

B lacks structure. No specific Record Types is risky.

Leah 18 days ago

D seems too simple. Contacts can get messy.

Izetta 23 days ago

C is good too, but A feels more organized.

Yolande 28 days ago

I prefer C. Agency Record Type makes sense.

Kristofer 1 month ago

It clearly separates Home and Agents.

Izetta 1 month ago

Why A?

Kristofer 1 month ago

I think option A is the best.

Aliza 2 months ago

Wait, why not just use B? Seems simpler!

Shawnta 2 months ago

C could work too, but I lean towards A.

Reiko 2 months ago

Not sure about A, seems overly complicated.

Lashonda 2 months ago

Definitely agree with A, clear structure!

Richelle 2 months ago

I think option A makes the most sense.

Ty 2 months ago

Totally agree with A, it keeps everything organized!

Rosalind 3 months ago

Wait, why would you use an Agency Record Type? Sounds odd.

Celia 3 months ago

Not sure about D, that seems too simplified.

Cristina 3 months ago

I think A is better for clarity in the records.

Yolande 3 months ago

Option C seems the most logical with the Agency Record Type.

Mica 3 months ago

I recall that creating separate accounts is usually better for tracking, so I might lean towards option B, but I’m unsure about the lack of Record Types.

Kina 4 months ago

I practiced a similar question where we had to decide on account types, and I feel like option D could be too limiting since it doesn't separate the Agents properly.

Carman 4 months ago

I'm not entirely sure, but I remember something about using specific Record Types to differentiate between accounts. Maybe option C is the right choice?

Cora 4 months ago

I think option A makes sense because having a Brand Record Type for Agents could help in organizing the advertising efforts better.

Salesforce Media Cloud Accredited Professional (AP-217) Exam - Topic 1 Question 20 Discussion