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Salesforce Media Cloud Accredited Professional (AP-217) Exam - Topic 1 Question 20 Discussion

A publisher is working with Agents, which is Home's agency, to advertise Home's products.How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
C) Create a Home Account and create an Agents Account with an Agency Record Type.
A) Create a Home Account and create an Agents Account with a Brand Record Type.
B) Create Home and Agents as Accounts without specific Record Types.
D) Create a Home Account and Agents as a Contact on the Home Account.

Salesforce Media Cloud Accredited Professional (AP-217) Exam - Topic 1 Question 20 Discussion

Actual exam question for Salesforce's Media Cloud Accredited Professional (AP-217) exam
Question #: 20
Topic #: 1
[All Media Cloud Accredited Professional (AP-217) Questions]

A publisher is working with Agents, which is Home's agency, to advertise Home's products.

How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

Show Suggested Answer Hide Answer
Suggested Answer: C

Comprehensive and Detailed Explanation From Exact Extract:

In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.


Media Cloud ASM Data Model Guide

Salesforce Account Record Types Best Practices

https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5

by Frank at Jun 29, 2026, 12:50 AM

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Aliza
3 days ago
Wait, why not just use B? Seems simpler!
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Shawnta
8 days ago
C could work too, but I lean towards A.
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Reiko
13 days ago
Not sure about A, seems overly complicated.
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Lashonda
18 days ago
Definitely agree with A, clear structure!
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Richelle
23 days ago
I think option A makes the most sense.
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Ty
29 days ago
Totally agree with A, it keeps everything organized!
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Rosalind
1 month ago
Wait, why would you use an Agency Record Type? Sounds odd.
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Celia
1 month ago
Not sure about D, that seems too simplified.
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Cristina
1 month ago
I think A is better for clarity in the records.
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Yolande
2 months ago
Option C seems the most logical with the Agency Record Type.
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Mica
2 months ago
I recall that creating separate accounts is usually better for tracking, so I might lean towards option B, but I’m unsure about the lack of Record Types.
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Kina
2 months ago
I practiced a similar question where we had to decide on account types, and I feel like option D could be too limiting since it doesn't separate the Agents properly.
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Carman
2 months ago
I'm not entirely sure, but I remember something about using specific Record Types to differentiate between accounts. Maybe option C is the right choice?
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Cora
2 months ago
I think option A makes sense because having a Brand Record Type for Agents could help in organizing the advertising efforts better.
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