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Salesforce Media Cloud Accredited Professional (AP-217) Exam - Topic 2 Question 17 Discussion

A publisher is working with Agents, which is Home's agency, to advertise Home's products.How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
C) Create a Home Account and create an Agents Account with an Agency Record Type.
A) Create a Home Account and create an Agents Account with a Brand Record Type.
B) Create Home and Agents as Accounts without specific Record Types.
D) Create a Home Account and Agents as a Contact on the Home Account.

Salesforce Media Cloud Accredited Professional (AP-217) Exam - Topic 2 Question 17 Discussion

Actual exam question for Salesforce's Media Cloud Accredited Professional (AP-217) exam
Question #: 17
Topic #: 2
[All Media Cloud Accredited Professional (AP-217) Questions]

A publisher is working with Agents, which is Home's agency, to advertise Home's products.

How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

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Suggested Answer: C

Comprehensive and Detailed Explanation From Exact Extract:

In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.


Media Cloud ASM Data Model Guide

Salesforce Account Record Types Best Practices

https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5

by Heidy at May 15, 2026, 12:47 AM

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Francine
1 month ago
I think option A sounds right because it mentions creating a Brand Record Type, which seems relevant for advertising.
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