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A consumer products company has decided to use Salesforce for its contact center. The contact center agents need access to the following information in Service Console when a customer contacts them:
1. Customer browsing activity on its website stored on its on premise system
2. Customer interactions with sales associates at its retail stores maintained in Salesforce
3. Contact center interactions maintained in Salesforce
4. Email campaign activity to customer from its marketing systems.
What should a data architect do to fulfill these requirements with minimum development effort in Salesforce?
Building a customer view in Service Console with components that show website data and marketing data as mashup is the best option to fulfill the requirement with minimum development effort in Salesforce. A mashup is a technique that combines data from different sources into a single user interface. You can use Visualforce pages or Lightning components to create mashups that display data from external systems such as your website and marketing system. This way, you can provide your contact center agents with a comprehensive view of the customer information they need.