Salesforce Exam Media-Cloud-Consultant Topic 1 Question 2 Discussion

Actual exam question for Salesforce's Salesforce Media Cloud Consultant Exam exam

Question #: 2
Topic #: 1

[All Salesforce Media Cloud Consultant Exam Questions]

Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

Ato retrieve actual impressions delivered by date and advertiser

Bto set the priority for ads to be served based on advertiser category and competitive exlusion rules

Cto create digital ad campaigns with guaranteed impressions

Dto provide third-party impression numbers for actual delivery

Show Suggested Answer

Suggested Answer: A

Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

by Alishia at Mar 16, 2024, 10:59 AM

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