Salesforce Exam Media Cloud Consultant Topic 1 Question 2 Discussion

Actual exam question for Salesforce's Media Cloud Consultant exam

Question #: 2
Topic #: 1

[All Media Cloud Consultant Questions]

Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

Ato retrieve actual impressions delivered by date and advertiser

Bto set the priority for ads to be served based on advertiser category and competitive exlusion rules

Cto create digital ad campaigns with guaranteed impressions

Dto provide third-party impression numbers for actual delivery

Show Suggested Answer

Suggested Answer: A

Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

by Alishia at Mar 16, 2024, 10:59 AM

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Lyda

10 months ago

I think providing third-party impression numbers can also add transparency and credibility to the ad delivery process.

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Ariel

10 months ago

That's true, it helps ensure that high-priority ads are served first for better visibility.

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Glory

10 months ago

This question is a real head-scratcher! I feel like I need a crystal ball to figure out the right answer. Maybe the consultant is a magician on the side?

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Precious

10 months ago

C) to create digital ad campaigns with guaranteed impressions

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Jestine

10 months ago

B) to set the priority for ads to be served based on advertiser category and competitive exlusion rules

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Anglea

10 months ago

A) to retrieve actual impressions delivered by date and advertiser

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Alisha

11 months ago

But wouldn't setting the priority for ads based on advertiser category and competitive exclusion rules also be important for maximizing revenue?

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Lucy

11 months ago

I agree, having real-time data on impressions can help optimize ad performance.

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Allene

11 months ago

Hold up, what if the consultant wants to track the real-time performance of the ads? Option A might be the way to go.

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Cristina

11 months ago

Hmm, Option D sounds tempting. Getting third-party impression numbers would help validate the actual delivery data.

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Reta

11 months ago

I'll go with Option C. Creating digital ad campaigns with guaranteed impressions is a key benefit of integrating with a programming server.

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Ariel

11 months ago

I think the consultant would integrate ASM with a programming server to retrieve actual impressions delivered by date and advertiser.

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Louann

11 months ago

Yes, Benton. That's another benefit of integration. It ensures that ads are served in the right order and adhere to rules set by advertisers.

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Benton

11 months ago

But wouldn't integrating ASM with a programming server also help in setting priorities for ads based on advertiser categories and competitive exclusion rules?

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Geraldo

11 months ago

Option B seems the most logical choice. Integrating with a programming server would allow the consultant to set priority rules for ad serving based on advertiser categories and competitive exclusions.

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