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Salesforce MC-101 Exam - Topic 1 Question 12 Discussion

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.Which email send status explains why the most recent email failed to send?
C) Held
A) Wrong email
B) Bounce

Salesforce MC-101 Exam - Topic 1 Question 12 Discussion

Actual exam question for Salesforce's MC-101 exam
Question #: 12
Topic #: 1
[All MC-101 Questions]

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.

Which email send status explains why the most recent email failed to send?

Show Suggested Answer Hide Answer
Suggested Answer: C

The 'Held' email send status explains why the most recent email failed to send when all contacts are subscribed and there are no issues with the email build. The Held status is applied to email addresses that have previously resulted in a hard bounce or repeatedly soft bounced. Salesforce Marketing Cloud automatically holds these emails back from sending to prevent damage to sender reputation and to maintain high deliverability standards. This is a protective measure taken by the system.


by Dorethea at Apr 01, 2026, 01:50 PM

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Thea
4 days ago
I feel like it could be C) Held. Maybe there’s a sending limit?
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Marylyn
9 days ago
I think it's B) Bounce. Emails can bounce for various reasons.
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Tracey
14 days ago
I doubt it’s a Bounce; that doesn’t add up.
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Verlene
19 days ago
Wait, how can all contacts be subscribed but still fail?
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Salley
24 days ago
Wrong email? That seems unlikely.
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Janna
2 months ago
Definitely sounds like it could be Held.
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Aracelis
3 months ago
I think it’s probably a Bounce issue.
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Tamar
3 months ago
I’m really unsure about this one. I thought a bounce meant the email was sent but couldn’t be delivered. Maybe it’s C) Held after all?
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Lindy
3 months ago
I’m leaning towards A) Wrong email, but I’m not confident. It just seems like a common mistake that could cause an email to fail.
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Theron
4 months ago
I feel like I've seen a question like this before, and I think B) Bounce could be the right choice. But if all contacts are subscribed, that seems unlikely.
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Brandon
4 months ago
I think the answer might be C) Held, but I'm not completely sure. I remember something about emails being held for review if there are issues.
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