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Salesforce Data-Con-101 Exam - Topic 5 Question 9 Discussion

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performanceindicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?
A) Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B) Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
C) Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
D) Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Salesforce Data-Con-101 Exam - Topic 5 Question 9 Discussion

Actual exam question for Salesforce's Data-Con-101 exam
Question #: 9
Topic #: 5
[All Data-Con-101 Questions]

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Show Suggested Answer Hide Answer
Suggested Answer: A

To create segments of users based on their Customer Lifetime Value (CLV), the sequence of steps that the consultant should follow is Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation.This is because the first step is to ingest the source data into Data Cloud using data streams1.The second step is to map the source data to the data model, which defines the structure and attributes of the data2.The third step is to create a calculated insight, which is a derived attribute that is computed based on the source or unified data3.In this case, the calculated insight would be the CLV, which can be calculated using a formula or a query based on the sales order data4. The fourth step is to use the calculated insight in segmentation, which is the process of creating groups of individuals or entities based on their attributes and behaviors. By using the CLV calculated insight, the consultant can segment the users by their predicted revenue from the lifespan of their relationship with the brand. The other options are incorrect because they do not follow the correct sequence of steps to achieve the requirement.Option B is incorrect because it is not possible to create a calculated insight before ingesting and mapping the data, as the calculated insight depends on the data model objects3.Option C is incorrect because it is not possible to create a calculated insight before mapping the data, as the calculated insight depends on the data model objects3.Option D is incorrect because it is not recommended to create a calculated insight before mapping the data, as the calculated insight may not reflect the correct data model structure and attributes3.Reference:Data Streams Overview,Data Model Objects Overview,Calculated Insights Overview,Calculating Customer Lifetime Value (CLV) With Salesforce, [Segmentation Overview]


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Yasuko
26 days ago
I think option A makes sense because we need to have the data in the system before we can create any insights or segments.
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Jillian
1 month ago
I'm not entirely sure, but I feel like creating the calculated insight should come before mapping the data. That seems logical, right?
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Beckie
1 month ago
I remember we practiced a similar question about data ingestion and mapping. I think we need to ingest the data first to work with it properly.
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