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Salesforce Exam Data Cloud Consultant Topic 5 Question 30 Discussion

Actual exam question for Salesforce's Data Cloud Consultant exam
Question #: 30
Topic #: 5
[All Data Cloud Consultant Questions]

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,

monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores

that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: C

The best option to map the data to be used for both segmentation and identity resolution is to create custom fields on the standard Individual DMO.This way, the consultant can leverage the existing fields and functionality of the Individual DMO, such as identity resolution rulesets, calculated insights, and data actions, while adding the additional fields that are specific to the beauty company's data1. Creating a custom DMO from scratch or duplicating the standard Individual DMO would require more effort and maintenance, and might not be compatible with the existing features of Data Cloud. Creating a custom DMO with only the additional fields and mapping it to the standard Individual DMO would create unnecessary complexity and redundancy, and might not allow the use of the custom fields for identity resolution.


1:Data Model Objects in Data Cloud

by Cecily at Nov 13, 2024, 05:17 PM

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Brice
25 days ago
Adding the calculated insight (D) could be useful too, to provide more context for the activation. But I agree, B and C are the core actions required.
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Lino
29 days ago
Ah, I see. We need to select the segment we want to activate based on the RFM scores, and then choose the channels to reach those customers. Seems straightforward enough.
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Carmela
3 days ago
User 2: And then we need to select the contact points for activation.
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Fausto
10 days ago
User 1: Let's choose a segment based on the RFM scores.
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Pansy
1 months ago
Hmm, this question is testing our understanding of configuring a Marketing Cloud activation. I think the key actions are choosing a segment (B) and selecting contact points (C).
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Kenneth
15 days ago
Adding additional attributes (A) can provide more detailed information for targeting the segment.
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Luke
15 days ago
Yes, selecting contact points (C) is also important to ensure the activation reaches the right audience.
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Kallie
22 days ago
Definitely, selecting contact points (C) is also necessary to complete the setup.
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Shelia
23 days ago
I agree, choosing a segment (B) is crucial for configuring the activation.
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Francesco
29 days ago
I agree, choosing a segment (B) is crucial for configuring the activation.
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Lizbeth
2 months ago
I think adding additional attributes could also be helpful for better targeting.
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Julio
2 months ago
I agree with you, Aleta. We also need to add the calculated insight in the activation.
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Aleta
2 months ago
I think we need to choose a segment for the activation.
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