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Salesforce Exam Data Cloud Consultant Topic 3 Question 17 Discussion

Actual exam question for Salesforce's Data Cloud Consultant exam
Question #: 17
Topic #: 3
[All Data Cloud Consultant Questions]

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

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Suggested Answer: D

Streaming insights are computed from real-time engagement events and can be used to trigger data actions based on pre-set rules. Data actions are workflows that send data from Data Cloud to other systems, such as Journey Builder. To ensure that the data action is triggered every hour, the consultant should set the insights aggregation time window to 1 hour. This means that the streaming insight will evaluate the events that occurred within the last hour and execute the data action if the conditions are met. The other options are not relevant for streaming insights and data actions.Reference:Streaming Insights and Data Actions Limits and Behaviors,Streaming Insights,Streaming Insights and Data Actions Use Cases,Use Insights in Data Cloud,6 Ways the Latest Marketing Cloud Release Can Boost Your Campaigns


by Zana at Jun 22, 2024, 12:06 PM

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Nickole
14 days ago
I'm not sure, but Metrics on metrics could also be useful to calculate LTV.
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Rossana
15 days ago
I agree with Mila, Nested segments would help us break down the revenue sources.
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Mila
23 days ago
I think we should use Nested segments for this.
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