Salesforce Exam CRT-550 Topic 4 Question 84 Discussion

Actual exam question for Salesforce's CRT-550 exam

Question #: 84
Topic #: 4

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

ALookup AMPscript function

BLookupRows AMPscript function

CDynamic Content Block

DEnhanced Dynamic Content Block

Show Suggested Answer

Suggested Answer: D

Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide,https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.

by Freeman at Apr 10, 2024, 01:00 PM

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Luisa

11 months ago

As a marketing nerd, I have to go with A. Gotta love that Journey Builder power! Though I do wonder if the new customers will be as excited about the welcome messages as I am.

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Stanford

10 months ago

Yeah, it's definitely a powerful tool for sending those welcome messages.

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Kimberlie

10 months ago

I agree, Journey Builder is the way to go for this.

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Reita

10 months ago

I agree, Journey Builder is definitely the way to go for this!

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Geraldo

10 months ago

A) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

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Charlene

10 months ago

I'm not sure if the new customers will appreciate the welcome messages, but Journey Builder sounds like a powerful tool to use.

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Curt

11 months ago

I think Automation Studio might be more efficient for processing and segmenting the new customers.

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Therese

11 months ago

I agree, Journey Builder is definitely the way to go for this!

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Edelmira

11 months ago

I think Email Studio might be better for the campaign sends.

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Leota

11 months ago

D seems a bit too simple, don't you think? I'd want to use Journey Builder for the decisioning to make sure everything is optimized.

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Maddie

11 months ago

I prefer Automation Studio for processing and segmenting too.

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Leonida

11 months ago

Hmm, I'm not sure I trust Automation Studio to handle the campaign sends. I think C is the way to go - let Email Studio take care of that part.

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Vivan

11 months ago

I agree with you, Automation Studio might not be the best choice for campaign sends. Email Studio seems more reliable.

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Micheal

11 months ago

I think A is a better option, Journey Builder can handle the campaign sends efficiently.

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Lizbeth

11 months ago

C) Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

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Quiana

11 months ago

B) Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

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Ozell

11 months ago

A) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

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Esteban

11 months ago

I think Automation Studio might be more efficient for processing and segmenting.

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Dong

12 months ago

I agree with Journey Builder is the best option.

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Cherelle

12 months ago

B sounds like a good compromise - let Automation Studio do the dirty work and then Journey Builder can take over for the fun stuff.

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Gail

10 months ago

I think using both tools will really streamline the process for Northern Trail Outfitters.

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Tonette

10 months ago

Exactly, it's a perfect combination for optimizing send time and delivering personalized messages.

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Rolland

10 months ago

So, Automation Studio sets the stage and Journey Builder brings it to life.

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Chauncey

10 months ago

Journey Builder is great for the creative aspects of the campaign sends.

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Glory

11 months ago

I agree, Automation Studio can handle the processing and segmentation efficiently.

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Jeffrey

11 months ago

B sounds like a good compromise - let Automation Studio do the dirty work and then Journey Builder can take over for the fun stuff.

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Lanie

12 months ago

A seems like the most straightforward option to me. Why complicate it with multiple tools when Journey Builder can handle it all?

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Noah

1 years ago

I think we should use Journey Builder for this.

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Pamella

1 years ago

I'm with you, Irma. This isn't life or death, it's just a certification exam question. That being said, I do think option A is the way to go. Journey Builder seems like the best fit for managing the customer journey and coordinating the campaign sends, and it's got plenty of data processing and segmentation capabilities as well.

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Irma

1 years ago

Haha, I love how we're all debating this like it's the most important decision of our lives. At the end of the day, I think any of these options could work, as long as we understand the requirements and the capabilities of the different tools. I'm going to go with option A, but I'm open to being convinced otherwise.

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Erinn

1 years ago

Hmm, I'm not sure I agree with you, Stephaine. I think Journey Builder can handle the data processing and segmentation just fine, and it will make it easier to coordinate the campaign sends and decisioning. I'd be wary of overcomplexing the solution by splitting it between Automation Studio and Journey Builder.

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Stephaine

1 years ago

I'm not so sure about option A. While Journey Builder is great for managing the customer journey, I think Automation Studio might be a better fit for the data processing and segmentation piece, since it sounds like we're dealing with a batch file drop. Maybe a combination of the two, like option B, could be the way to go?

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Delmy

1 years ago

I agree, this is a tough one. I'm also leaning towards option A, as Journey Builder seems well-suited for managing the customer journey and coordinating the campaign sends. However, I'm curious to hear if anyone thinks Automation Studio might be a better fit, especially for the processing and segmentation of the customer data.

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Eladia

11 months ago

I'm not sure about Journey Builder. I think Automation Studio might be better for processing and segmentation.

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Herman

12 months ago

I agree with Corinne. Journey Builder can handle the campaign sends effectively.

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Corinne

12 months ago

I think option A is the best choice. Journey Builder would be perfect for managing the customer journey.

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Theodora

1 years ago

I think this is a tricky question. We need to really understand the requirements to determine the best solution. Sending a series of welcome messages on an optimized schedule sounds like a good use case for Journey Builder, but Automation Studio could also work. I'm leaning towards option A, but I'd like to hear what the others think.

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