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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Suggested Answer: A
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11 comments · newest first
EL
Elizabeth
12 months ago
I agree, Facebook is the go-to for lookalikes!
MA
Marci
12 months ago
Wait, can you really do this with just Facebook? Sounds off.
BL
Blair
12 months ago
Google and Facebook are the main ones for this.
SU
Sue
1 year ago
Definitely Facebook, but I thought Twitter did too?
QU
Quentin
1 year ago
Facebook supports lookalike audiences for sure!
HA
Harley
1 year ago
I’m leaning towards option B, but I keep second-guessing myself about whether Twitter is included or not.
ME
Melda
1 year ago
I’m a bit confused. I thought both Google and Facebook had options for lookalike audiences, but I can't recall if Advertising Studio integrates with Google.
OL
Olive
1 year ago
I feel like we practiced a question similar to this in class, and I want to say it was just Facebook that was mentioned.
YO
Yoko
1 year ago
I think I remember that Facebook definitely supports lookalike audiences, but I'm not sure about Twitter.
CO
Cora
1 year ago
Okay, let's see. I know cloud services can provide the computing power and storage needed for this kind of task. And AI, with its image recognition capabilities, seems like the logical choice to actually identify the content in the images. I'm leaning towards C, but I'll double-check my understanding before submitting.
DE
Desirae
1 year ago
Hmm, I'm a bit unsure about the sampling methods here. I'll need to review the differences between grid, random, and Bayesian sampling to determine the best approach for this scenario.