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Einstein Recommendations uses data extensions to store user-facing information
How is this data passed to Marketing Cloud?
Suggested Answer: B
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11 comments · newest first
FR
Freeman
12 months ago
Web & Mobile Analytics could also play a role here.
MA
Maryann
12 months ago
Wait, are we sure about this? Sounds off.
SU
Susy
12 months ago
Conversion Tracking is the way to go!
LE
Leigha
1 year ago
I think it's more about the Collect Tracking code.
NU
Nu
1 year ago
It's definitely through Google Analytics 360.
GA
Gail
1 year ago
I’m a bit confused. I thought the tracking code was important for data collection, but I can't recall if it directly relates to Marketing Cloud.
MI
Micheline
1 year ago
I think we practiced a question similar to this, and I feel like conversion tracking was mentioned as a way to pass data.
LA
Latosha
1 year ago
I remember something about data extensions, but I'm not sure how they connect to Marketing Cloud. Was it through Google Analytics?
HE
Helaine
1 year ago
Web & Mobile Analytics sounds familiar, but I can't remember if it's the right answer for how data is passed to Marketing Cloud.
CH
Cherilyn
1 year ago
I've got a good feeling about this one. The image looks pretty straightforward, and I think I know which two components I should focus on. Time to mark my answers and move on to the next question.
CO
Cordelia
1 year ago
This feels similar to a practice question we did in class. I think the correct answer is "True" based on that.