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Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account
Which value should link these new data extensions in Data Designer to the existing contact records?
Suggested Answer: B
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12 comments · newest first
TI
Tien
12 months ago
I didn’t know Unique Contact Identifier was a thing!
VO
Vonda
12 months ago
Wait, D? Isn’t that too specific?
ZA
Zachary
12 months ago
C could work, but it’s not as reliable.
MO
Mollie
1 year ago
I think B makes more sense, though.
JA
Janey
1 year ago
A is the best choice for linking data extensions!
FR
Frederica
1 year ago
Unique Contact email address seems too specific; I think it should be something more general like a unique identifier.
AN
Annice
1 year ago
I feel like the Subscriber ID could work too, but I’m not confident if it’s the best option for this scenario.
CH
Charlette
1 year ago
I remember something about primary keys being crucial for linking data, so maybe that’s the answer?
CA
Cassi
1 year ago
I think the Unique Contact Identifier might be the right choice since it’s meant to link records, but I’m not entirely sure.
BL
Blair
1 year ago
Hmm, I'm a bit confused by the question. Increasing the dropout rate in PREDICT mode seems like it could work, but I'm not sure how that would impact model performance. Maybe I should double-check the details on that approach.
EI
Eileen
1 year ago
Wait, I'm a little confused. I thought the I-SID was used for interoperability purposes, not to determine the I-VPLS. And I'm not sure about the default settings either. I'll have to review my notes and try to eliminate the options that don't sound right.
KA
Katlyn
1 year ago
I'm a bit confused here. Shouldn't we be adding data connectors to get the rule working? That's what I was thinking.