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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Suggested Answer: D
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3 comments · newest first
RO
Ronnie
1 hour ago
The Email Send Report could also be relevant, but I feel like it might not cover all the specific metrics we need for each campaign.
AB
Abel
5 days ago
I'm not entirely sure, but I remember something about the Email Performance Over Time Report being useful for tracking metrics over a period.
LA
Latricia
10 days ago
I think the Campaign Email Tracking Report might be the right choice since it focuses on individual campaigns.