Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
I'm a bit confused on this one. I know Porter's Five Forces is about analyzing the competitive environment, but I'm not totally clear on how to identify the "threat of substitute products or services" in this case. I'll have to think it through carefully.
I'm leaning towards B - "Strategic and calculating." In the digital space, you need to be very intentional and data-driven with your marketing efforts. It's not enough to just be transparent; you also need to have a clear plan and execute it effectively.
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