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Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
Suggested Answer: C
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12 comments · newest first
TO
Tonette
12 months ago
I’ve heard good things about Distributed Sending as well.
FR
Fredric
12 months ago
Distributed Marketing sounds interesting too, but not sure it fits.
TA
Talia
12 months ago
Wait, can you really use it without direct access?
BE
Bettyann
1 year ago
Totally agree, it integrates well with Sales Cloud!
TE
Teresita
1 year ago
I think Marketing Cloud Connect is the way to go.
MA
Maira
1 year ago
I’m a bit confused; I thought Distributed Marketing was the right choice, but now I’m questioning if it really fits this scenario.
DU
Dulce
1 year ago
I feel like Distributed Sending is more about sending emails rather than expanding access, so I’m leaning towards Marketing Cloud Connect.
ME
Mel
1 year ago
I remember practicing a question about Distributed Marketing, but I can't recall if it allows access to Marketing Cloud features directly.
LO
Lorrine
1 year ago
I think the answer might be Marketing Cloud Connect, but I'm not entirely sure how it integrates with Sales Cloud.
AF
Afton
1 year ago
I'm a bit confused on this one. I know Porter's Five Forces is about analyzing the competitive environment, but I'm not totally clear on how to identify the "threat of substitute products or services" in this case. I'll have to think it through carefully.
LO
Lonny
1 year ago
I'm leaning towards B - "Strategic and calculating." In the digital space, you need to be very intentional and data-driven with your marketing efforts. It's not enough to just be transparent; you also need to have a clear plan and execute it effectively.
CA
Carma
1 year ago
Hmm, this one seems straightforward. I'll think through the different risk management strategies and eliminate the ones that don't fit.