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Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
Suggested Answer: A
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13 comments · newest first
MA
Maira
12 months ago
I’m not sure about B, Web Analytics Connector doesn’t seem right.
BR
Brandon
12 months ago
A is correct, it’s designed for secure data handling.
HO
Hortencia
12 months ago
Wait, can we really pass email addresses securely like that?
JU
Justine
1 year ago
I think C, Link Wrapping, could work too.
MA
Margo
1 year ago
Definitely A, CloudPagesURL AMPscript is the way to go!
GA
Gail
1 year ago
I keep mixing up the functions, but I think CloudPagesURL is specifically designed for this kind of task.
OZ
Ozell
1 year ago
I practiced a similar question last week, and I feel like the Web Analytics Connector was more about tracking than secure transmission.
GR
Gregoria
1 year ago
I'm not entirely sure, but I remember something about Link Wrapping being used for secure links.
AR
Aretha
1 year ago
I think the CloudPagesURL AMPscript function might be the right choice since it can help with passing parameters securely.
PA
Paulina
1 year ago
This question seems a bit tricky. I'll need to carefully read through the answer choices and think about what the "layers of attacks" refers to.
AR
Ariel
1 year ago
I'm a little unsure about this one. I want to make sure I'm not missing any nuance in the wording of the options.
JO
Jolanda
1 year ago
I could have sworn we discussed "preferred-verify" as a default setting, but now I'm doubting that.
CH
Chau
1 year ago
Option D sounds interesting, but I'm not sure if creating a new App Engine application and using the global HTTP load balancer is the most efficient approach. Seems like it might be overkill for this scenario.